The merchants of the medieval Hanse monopolised trade in the Baltic and North Sea areas. The authors describe the structure of their trade system in terms of network organisation and attempts to explain, on the grounds of institutional economics, the coordination of the merchants’ commercial exchange by reputation, trust and culture. The institutional economics approach also allows for a comprehensive analysis of coordination problems arising between merchants, towns and the ‘Kontore’. Due to the simplicity and flexibility of network trade the Hansards could bridge the huge gap in economic development between the West and the East. In the changing economic conditions around 1500, however, exactly these characteristics proved to be a serious limit to further retain their trade monopoly.
Hanse History and Economics – Reputation, Trust and Culture – A ‘Small World’ – Bridging Distances, Filling Gaps – State of Cities, Commercial Super Trust or Virtual Organisation? – Competitive Advantage or Limit to Business? – Perspectives of Research
