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Media business models, 


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Название:  Media business models
ISBN: 9781433131783
Издательство: Peter Lang
Классификация:



ISBN-10: 1433131781
Обложка/Формат: Paperback
Страницы: 269
Вес: 0.39 кг.
Дата издания: 05.06.2016
Язык: English
Издание: New ed
Размер: 152 x 281 x 19
Читательская аудитория: Professional & vocational
Ключевые слова: Public speaking guides,Journalistic style guides,Communication studies,Sociology & anthropology, ART / Business Aspects,LANGUAGE ARTS & DISCIPLINES / Communication Studies,LANGUAGE ARTS & DISCIPLINES / Journalism,SOCIAL SCIENCE / General
Подзаголовок: Breaking the traditional value chain
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Поставляется из: Англии
Описание: The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model – a model based on the numbers of readers, viewers, and users which the mass media can «sell» in exchange for advertising revenue.
These formerly stable models of the media value chain are now in perpetual flux, requiring adaptation to the rapid changes in technology and the volatility of user preferences.
Can media companies cope with these new circumstances and at the same time fulfill their traditional roles?
This volume addresses this question, and others, to explore scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.
Contributors point to a way out of the general bewilderment, providing answers to frequently asked questions, and ideas for new guidelines and solutions.

Дополнительное описание: Contents: Josep Mar?a Carbonell/Klaus Zilles/Joan Cuenca: Media Business Models: Breaking the Traditional Value Chain - U.S.and European Perspectives of the Changing Media Value Chain Paradigm in Social Networks and Blogs – Nika Bogdanowska/Ewa Bogdanowsk


Business Models For Teams

Автор: Clark, Tim
Название: Business Models For Teams
ISBN: 0735213356 ISBN-13(EAN): 9780735213357
Издательство: Random House (USA)
Рейтинг:
Цена: 18390.00 T
Наличие на складе: Невозможна поставка.
Описание: Are you frustrated by these common problems?

-Lack of a source of motivation common to millennials and boomers alike
-Teambuilding exercises that fail to produce lasting results
-Groups that isolate themselves in specialty silos
-"Job description myopia," or employee inability see the bigger picture
-Organization charts that fail to show how work gets done

Business Models for Teams helps you solve these problems. In fact, it may be the last teamwork toolkit you will ever need

Most leaders make the mistake of over-relying on verbal and written communications. But that approach is outmoded in today's systems-driven world. Using the same visual tools that made Business Model Generation and Business Model You so successful worldwide, Business Models for Teams lets you visually depict how any team really works -- and how each person fits in.

The Business Models for Teams toolkit provides the missing half of teambuilding, plus a research-based engagement method that works for employees of all ages. You will discover how to fix job-description myopia and how to accurately depict where work truly gets done: in the "white space" of organization charts. Business Models for Teams imparts must-have operating acumen, whether you work in business, government, or the not-for-profit world.


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