Chinese culture in a cross-cultural comparison 9783631611609

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Название: Chinese culture in a cross-cultural comparison
ISBN: 9783631611609
Издательство: Peter Lang
Классификация:

Теория комуникаций

Экономические системы и их структуры

Торгово-промышленная деятельность и управление

ISBN-10: 3631611609
Обложка/Формат: Hardback
Страницы: 567
Вес: 0.82 кг.
Дата издания: 29.04.2014
Серия: Freiberger beitraege zur interkulturellen und wirtschaftskommunikation
Язык: English
Издание: New ed
Размер: 155 x 215 x 38
Читательская аудитория: Professional & vocational
Ключевые слова: Communication studies,Economic systems & structures,Business & management, BUSINESS & ECONOMICS / Economic Conditions,BUSINESS & ECONOMICS / Education,LANGUAGE ARTS & DISCIPLINES / Communication Studies
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Поставляется из: Англии
Описание: Chinese culture has a very long and extraordinary tradition. With China’s rapid economic growth and a population of more than one billion people, China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to also understand the culture of that country. After all, culture influences people’s behavior and communication – also in the world of business. That is why an understanding of a country’s culture is crucial when communicating with all relevant stakeholders including its consumers, businesses, employees, and government authorities. This eighth volume of the Freiberger Beitr?ge seeks to provide some essential insights into Chinese culture to help improve transactions and relationships with Chinese stakeholders. The contributing authors help explain the various facets of Chinese culture revolving around communication, business negotiations, and conflict management.
Дополнительное описание: Contents: Michael B. Hinner: General Introduction: Chinese Culture and the World of Business – Edwin R. McDaniel: The People’s Republic of China: Historical Development, Cultural Legacy, and Contemporaneity – Ling Chen/Jung Hui Becky Yeh: Traditional Valu

Chinese culture in a cross-cultural comparison,