Perception of nature in travel promotion texts 9783034315210

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Автор: Ruffolo, Ida
Название: Perception of nature in travel promotion texts
ISBN: 9783034315210
Издательство: Peter Lang
Классификация:

Лексикография

Овладение произношением и разговорной речью

Литературоведение: с 1900 г.

ISBN-10: 303431521X
Обложка/Формат: Paperback
Страницы: 160
Вес: 0.26 кг.
Дата издания: 11.12.2014
Серия: Linguistic insights
Язык: English
Издание: New ed
Размер: 152 x 225 x 10
Читательская аудитория: Professional & vocational
Ключевые слова: Lexicography,Speaking / pronunciation skills,Literary studies: from c 1900 -, FOREIGN LANGUAGE STUDY / English as a Second Language,LANGUAGE ARTS & DISCIPLINES / General,LANGUAGE ARTS & DISCIPLINES / Public Speaking,LANGUAGE ARTS & DISCIPLINES / Vocabular
Подзаголовок: A corpus-based discourse analysis
Рейтинг:
Поставляется из: Англии
Описание: Given the consolidated effects of the greening process on the tourism industry, this volume investigates the relationship between three areas of research – the natural environment, tourism and discourse –, and how this relationship is affected by and affects society as a whole. In particular, the book highlights the central role of language in constructing eco-friendly tourist sites. Since the images associated to nature are various, this study examines the uses of nature and explores how the terms nature and natural are constructed within the texts. The research identifies how nature is linguistically defined and constructed by advertisers in travel promotion texts in order to attract potential ‘green’ tourists. The study also analyses the promotion of protected areas to verify the extent to which these areas meet the criteria on sustainable tourism set by the World Tourism Organization.
By adopting a corpus-based discourse analysis perspective which combines both qualitative and quantitative approaches, the book unravels the complex interrelationship between the environment, tourism and advertising.
Дополнительное описание: Contents: The tourism sector and the language of tourism – Environment, Tourism and Advertising: A complex interaction – Research framework – Identifying the linguistic and social construction of nature – Functions of nature – The TPT Corpus and su

Perception of nature in travel promotion texts, Ruffolo, Ida