Автор: Barnes, Susan B. Название: Branding as Communication ISBN: 1433128039 ISBN-13(EAN): 9781433128035 Издательство: Peter Lang Рейтинг: Цена: 76000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears. By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues. Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.
Автор: Barnes, Susan B. Название: Introduction to visual communication ISBN: 1433112582 ISBN-13(EAN): 9781433112584 Издательство: Peter Lang Рейтинг: Цена: 134370.00 T Наличие на складе: Невозможна поставка. Описание: An Introduction to Visual Communication
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