Edlp versus hi-lo pricing strategies in retailing 9783631643570

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Автор: El Husseini, Sabine
Название: Edlp versus hi-lo pricing strategies in retailing
ISBN: 9783631643570
Издательство: Peter Lang
Классификация:

Управление производством и контролем качества

ISBN-10: 3631643578
Обложка/Формат: Hardback
Страницы: 148
Вес: 0.31 кг.
Дата издания: 24.04.2014
Серия: Schriften zu marketing und handel
Язык: English
Издание: New ed
Размер: 157 x 217 x 14
Читательская аудитория: Professional & vocational
Ключевые слова: Production & quality control management, BUSINESS & ECONOMICS / Education
Подзаголовок: Literature review and empirical examinations in the german retail market
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Поставляется из: Англии
Описание: Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in academic research. The author fills this gap in academic literature and examines the topic both from a theoretical and an empirical perspective. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer’s pricing strategy and the price promotion activity on store performance and derives fruitful implications both for future research and for managerial action.
Дополнительное описание: Contents: Pricing strategy in retailing – EDLP versus Hi-Lo – Definitions, determinants and outcomes – Empirical examination – Literature review – Pure versus hybrid pricing strategies in retailing – Pricing strategy alignment – Price promotion activity –

Edlp versus hi-lo pricing strategies in retailing, El Husseini, Sabine