New oil 9781935504825

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Автор: Spijker, Ineke Van
Название: New oil
ISBN: 9781935504825
Издательство: Gazelle Book Services
Классификация:

Информационные технологии: общие вопросы

Приложения для деловой сферы

ISBN-10: 1935504827
Обложка/Формат: Paperback
Страницы: 230
Вес: 0.39 кг.
Дата издания: 03.07.2014
Серия: Computing & IT
Язык: English
Иллюстрации: Illustrations
Размер: 229 x 157 x 15
Читательская аудитория: General (us: trade)
Ключевые слова: Information technology: general issues,Business applications
Подзаголовок: Using innovative business models to turn data into profit
Рейтинг:
Поставляется из: Англии
Описание: Well over a century ago oil drove the development of innovations such as the internal combustion engine, central heating and plastics, changing our world and our economy. Oil, as a technology, fueled an economic force that inexorably changed the way people lived and worked. Today, data is fueling a very similar change: it is the driving force for new business models and disruptive technologies that impact companies in every imaginable industry. The New Oil shows how data changes the traditional business paradigm. How it impacts not just high-tech, high-profile companies, but also old-school, low-tech industries all around the world; data lives and breathes within every single company. In The New Oil, Arent van t Spijker explains how companies such as Google, Nike and Adara are leveraging a Data Driven Strategy. Many other examples highlight the applications and commercial potential for data. Van t Spijker describes five typical business models for monetizing data that help you to develop viable business models for leveraging data in your own company. He then shows how to successfully put these business models to practice. Above all, he will inspire you to follow in the footsteps of market leaders.

New oil, Spijker, Ineke Van