Before the Stars: Early Major League Hockey and the St. Paul Athletic Club Team, Godin Roger A.
Автор: Seth Godin Название: Purple Cow ISBN: 014101640X ISBN-13(EAN): 9780141016405 Издательство: Random House - Penguin Рейтинг: Цена: 9670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Автор: Godin, Seth Название: Permission Marketing ISBN: 0684856360 ISBN-13(EAN): 9780684856360 Издательство: Simon & Schuster Рейтинг: Цена: 20690.00 T Наличие на складе: Есть Описание: The man "Business Week" calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity time "Permission Marketing" offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, " Permission Marketing" enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale."
Автор: Godin, Seth Название: The Dip ISBN: 1591841666 ISBN-13(EAN): 9781591841661 Издательство: Random House (USA) Цена: 9780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security. Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.
Автор: Godin, Seth Название: Tribes ISBN: 1591842336 ISBN-13(EAN): 9781591842330 Издательство: Random House (USA) Рейтинг: Цена: 13490.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Godin, Seth Название: Free Prize Inside ISBN: 1591841674 ISBN-13(EAN): 9781591841678 Издательство: Random House (USA) Цена: 9190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes: - The Tupperware party, which turned buying plastic bowls into a social event - Flintstones vitamins, which turned a serious product into something fun - The free change-counting machine at every Commerce Bank branch - The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.
Автор: Seth Godin Название: Linchpin- Are You Indispensable? ISBN: 0749953357 ISBN-13(EAN): 9780749953355 Издательство: Little Brown Рейтинг: Цена: 13150.00 T Наличие на складе: Поставка под заказ. Описание: Timely new book from US bestselling author, Seth Godin whose previous books include Purple Cow, The Dip and Tribes.
Автор: Godin, Seth Название: Small Is the New Big ISBN: 1591841267 ISBN-13(EAN): 9781591841265 Издательство: Random House (USA) Цена: 15910.00 T Наличие на складе: Нет в наличии.
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