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National Cultures and International Competition, Kobrak


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Цена: 39060.00T
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Автор: Kobrak
Название:  National Cultures and International Competition
ISBN: 9780521101219
Издательство: Cambridge Academ
Классификация:

ISBN-10: 0521101212
Обложка/Формат: Paperback
Страницы: 436
Вес: 0.64 кг.
Дата издания: 12.02.2009
Серия: Cambridge Studies in the Emergence of Global Enterprise
Язык: English
Иллюстрации: 16 b/w illus. 1 map
Размер: 229 x 152 x 25
Читательская аудитория: Postgraduate, research & scholarly
Основная тема: European history
Подзаголовок: The Experience of Schering AG, 1851–1950
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: This book is first and foremost a history of Schering AG, one of Germany`s best known pharmaceutical companies, from its birth as a pharmacy in the middle of the nineteenth century to the first steps of its rebirth as a multinational in 1950.

The International Distribution of News

Автор: Silberstein-Loeb
Название: The International Distribution of News
ISBN: 1107657830 ISBN-13(EAN): 9781107657830
Издательство: Cambridge Academ
Рейтинг:
Цена: 25350.00 T
Наличие на складе: Поставка под заказ.
Описание: This book traces the history of international news agencies and associations around the world from 1848 to 1947. Jonathan Silberstein-Loeb argues that newspaper publishers formed news associations and patronized news agencies to cut the costs of news collection and exclude competitors from gaining access to the news.

International Competition and Strategic Response in the Textile Industries SInce 1870

Название: International Competition and Strategic Response in the Textile Industries SInce 1870
ISBN: 1138865354 ISBN-13(EAN): 9781138865358
Издательство: Taylor&Francis
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Цена: 46950.00 T
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Описание:

This book of essays, which draws on the expertise of leading textile scholars in Britain and the United States, focuses on the problem of and responses to foreign competition in textiles from the late nineteenth century to the present day.

A short introductory essay by the editor is followed by a survey of the debates surrounding the British cotton industry, foreign competition and competitive advantage. The other essays consider various aspects of that competition, including textile machine-making, Lancashire perceptions of the rise of Japan during the inter-war period and responses to foreign competition in the British cotton industry since 1945, whilst others deal with the decline and rise of merchanting in UK textiles and European competition in woollen yarn and cloth from 1870 to 1914. A recurring theme in a number of the essays is Japanese competitive advantage in textiles.

The book is unique since although there are numerous books dealing with the problems of British staple industries, none focuses primarily on the issue of competition, its sources and responses, nor on textiles in general rather than a single industry. Moreover, since the scope is international rather than limited only to the UK, it follows recent trends in British busines history away from single company case studies towards a more thematic, comparative approach. In addition, the international authorship of these papers gives this book, first published in 1991, wide appeal.


Classics and National Cultures

Название: Classics and National Cultures
ISBN: 0199212988 ISBN-13(EAN): 9780199212989
Издательство: Oxford Academ
Рейтинг:
Цена: 166320.00 T
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Описание: A collection of essays exploring the relationship between classics and national cultures across many regions, including China, India, Mexico, Japan, and South Africa, as well as Germany, Greece, and Italy. It poses new questions for the study of antiquity and for the history of nations and nationalisms.

Global Gold Market and the International Monetary System fro

Автор: Bott Sandra
Название: Global Gold Market and the International Monetary System fro
ISBN: 113730670X ISBN-13(EAN): 9781137306708
Издательство: Springer
Рейтинг:
Цена: 111790.00 T
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Описание: Using an inter-disciplinary and global approach this book examines the different roles gold played in the international economy from the late 19th century until today. It gives a complete and comprehensive overview of the many facets of the global gold market`s organization from the extraction of this precious metal to its consumption.

London and Paris as International Financial Centres in the Twentieth Century

Автор: Cassis Youssef
Название: London and Paris as International Financial Centres in the Twentieth Century
ISBN: 0199269491 ISBN-13(EAN): 9780199269495
Издательство: Oxford Academ
Рейтинг:
Цена: 63360.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a comparison between London and Paris as international financial centres since the late nineteenth century. This book provides a long term perspective on the development of each centre, with attention devoted to pre-1914 years and to the last decades of the twentieth century, in order to contrast these two eras of globalization.

The Schlieffen Plan: International Perspectives on the German Strategy for World War I

Автор: Ehlert Hans, Epkenhans Michael, Gross Gerhard P.
Название: The Schlieffen Plan: International Perspectives on the German Strategy for World War I
ISBN: 0813147468 ISBN-13(EAN): 9780813147468
Издательство: Mare Nostrum (Eurospan)
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Цена: 66880.00 T
Наличие на складе: Невозможна поставка.
Описание: "With the creation of the Franco-Russian Alliance and the failure of the Reinsurance Treaty in the late nineteenth century, Germany needed a strategy for fighting a two-front war. In response, Field Marshal Count Alfred von Schlieffen produced a study that represented the apex of modern military planning. His Memorandum for a War against France, which incorporated a mechanized cavalry as well as new technologies in weaponry, advocated that Germany concentrate its field army to the west and annihilate the French army within a few weeks. For generations, historians have considered Schlieffen`s writings to be the foundation of Germany`s military strategy in World War I and have hotly debated the reasons why the plan, as executed, failed. In this important volume, international scholars reassess Schlieffen`s work for the first time in decades, offering new insights into the renowned general`s impact not only on World War I but also on nearly a century of military historiography. The contributors draw on newly available source materials from European and Russian archives to demonstrate both the significance of the Schlieffen Plan and its deficiencies. They examine the operational planning of relevant European states and provide a broad, comparative historical context that other studies lack. Featuring fold-out maps and abstracts of the original German deployment plans as they evolved from 1893 to 1914, this rigorous reassessment vividly illustrates how failures in statecraft as well as military planning led to the tragedy of the First World War"--

International Brand Management of Chinese Companies

Автор: Sandra Bell
Название: International Brand Management of Chinese Companies
ISBN: 3790825492 ISBN-13(EAN): 9783790825497
Издательство: Springer
Рейтинг:
Цена: 194730.00 T
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Описание: In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a `passive` role in the global division of - bor.


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