New Studies in Multimodality: Conceptual and Methodological Elaborations 9781350026513

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Автор: Ognyan Seizov, Janina Wildfeuer
Название: New Studies in Multimodality: Conceptual and Methodological Elaborations
ISBN: 9781350026513
Издательство: Bloomsbury Academic
Классификация:

Лингвистика, или языкознание

Теория комуникаций

Семиотика / семиология

ISBN-10: 1350026514
Обложка/Формат: Hardback
Страницы: 312
Вес: 0.44 кг.
Дата издания: 27.07.2017
Серия: Language/Linguistics
Язык: English
Размер: 164 x 242 x 28
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: linguistics,Discourse analysis,Semiotics / semiology, LANGUAGE ARTS & DISCIPLINES / Linguistics / General,LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics,LITERARY CRITICISM / Semiotics & Theory
Основная тема: linguistics,LANGUAGE ARTS & DISCIPLINES / Linguistics / General,LITERARY CRITICISM / Semiotics & Theory,LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics,Semiotics / semiology,Discourse analysis
Подзаголовок: Conceptual and methodological elaborations
Рейтинг:
Поставляется из: Англии
Описание: Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools. Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today’s communication phenomena.
Дополнительное описание: 1. Introduction: Rethinking Multimodality in the 21st Century, Ognyan Seizov and Janina Wildfeuer (University of Bremen, Germany) Part I: Theoretical and Methodological Elaborations 2. Vectors: A New Approach to a Key Concept in the Semiotics of Visual

New Studies in Multimodality: Conceptual and Methodological Elaborations, Ognyan Seizov, Janina Wildfeuer