Описание: A great fall cannot be understood apart from the rise that preceded it. Enron Ascending is the only book to date that examines in detail the first two-thirds of that iconic energy companys life. Thus, it is the only book to date that exposes the deepest causes of Enrons stunning collapse. Nobel economist Paul Krugman predicted that history would look upon Enrons plummet as a greater turning point than the fall of the Twin Towers.
Enron Ascending explains the shock of the companys fall by recalling the astounding achievements of Enrons birth, childhood, adolescence, and early maturity. It sets forth the once-celebrated but now-forgotten industry and innovation that caused the company and its reputation to soar stratospherically. At the same time, always conscious of the companys fate, the book highlights throughout the developing habits of thought and behavior that later evolved into self-destructive acts of desperation and deceit.
Written fifteen years after the firms demise, Enron Ascending offers the long perspective of a uniquely positioned insider, Robert L. Bradley, Jr., the companys director of public-policy analysis and Chairman Ken Lays personal speechwriter. The book also offers a library of previously unavailable information, drawn from Bradleys innumerable corporate documents and unrepeatable interviews, which he collected in his capacity as the companys prospective historian.
Most important, however, Enron Ascending offers an antidote to the unending stories, studies, and books about Enron that are presented as just-the-facts but are in reality shaped decisively by the worldview of their authors. Bradley shows, beyond dispute, that the early habits which set precedents for Enrons history-making demise were directly contrary to the free-market behaviors and capitalist attitudes generally blamed for Enrons fall.
