Fundraising Feasibility Studies - It`s Not About the Money, Novom

Автор: Ken Burnett
Название: The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships
ISBN: 0787983144 ISBN-13(EAN): 9780787983147
Издательство: Wiley
Рейтинг:
Цена: 19000.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters-what fundraisers everywhere need to know-there would be only a small number of true gems deserving of the description, "nuggets of information.

Автор: Elaine Jay and Adrian Sargeant
Название: Fundraising Management
ISBN: 0415317029 ISBN-13(EAN): 9780415317023
Издательство: Taylor&Francis
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Цена: 35720.00 T
Наличие на складе: Невозможна поставка.
Описание: This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The authors offer key analysis of the critical issues of fundraising as well as tools for the practical side of planning fundraising campaigns. Topics covered include:- Individual giving Trusts and foundations Corporate fundraising Direct marketing Community marketing Campaign Integration The text includes examples and cases from both the UK and the US, bringing the theory to life. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society. In addition, the text works through the planning stages of fundraising to give readers a rounded understanding of fundraising management. A truly groundbreaking new text in this area, Fundraising Management is essential reading for students of fundraising and nonprofit professionals alike.