North American Perspectives on the Development of Public Relations, Tom Watson
Автор: Watson Название: Latin American and Caribbean Perspectives on the Development of Public Relations ISBN: 1137404302 ISBN-13(EAN): 9781137404305 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.
Автор: Watson Название: Asian Perspectives on the Development of Public Relations ISBN: 1137398132 ISBN-13(EAN): 9781137398130 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Автор: Watson Название: Eastern European Perspectives on the Development of Public Relations ISBN: 1137404248 ISBN-13(EAN): 9781137404244 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.
Автор: Watson Название: Middle Eastern and African Perspectives on the Development of Public Relations ISBN: 1137404272 ISBN-13(EAN): 9781137404275 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa.
Автор: Watson Название: Western European Perspectives on the Development of Public Relations ISBN: 1137427493 ISBN-13(EAN): 9781137427496 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.
Автор: Watson Название: Perspectives on Public Relations Historiography and Historical Theorization ISBN: 1137404361 ISBN-13(EAN): 9781137404367 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.
Автор: Alan Dobson Steve Marsh & Название: Contemporary Anglo-American Relations ISBN: 0415643414 ISBN-13(EAN): 9780415643412 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Невозможна поставка. Описание: This book provides a wide-ranging examination of contemporary Anglo-American relations.
Автор: Opdycke Lamme Название: Public Relations and Religion in American History ISBN: 0415818419 ISBN-13(EAN): 9780415818414 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Winner of The American Journalism Historians Association Book of the Year Award, 2015
This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman's Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Observations about American public relations history icon P. T. Barnum, whose life and work touched on many of the themes presented here, also are included as thematic bookends. As such, this study cuts a narrow channel through a wide swath of literature and a broad sweep of historical time, from the mid-eighteenth century to the first decades of the twentieth century, to examine the deeper and deliberate strategies for effecting change, for persuading a community of adherents or opponents, or even a single soul to embrace that which an advocate intentionally presented in a particular way for a specific outcome--prescriptions, as it turned out, not only for religious conversion but also for public relations initiatives.
Автор: Betteke van Ruler, Ana Tkalac Vercic and Dejan Ver Название: Public relations metrics ISBN: 0805862730 ISBN-13(EAN): 9780805862737 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Название: Overview to the Public Relations Function ISBN: 1606490990 ISBN-13(EAN): 9781606490990 Издательство: McGraw-Hill Рейтинг: Цена: 24010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.
Название: Practitioner`s Guide to Public Relations Research, Measureme ISBN: 1606491016 ISBN-13(EAN): 9781606491010 Издательство: McGraw-Hill Рейтинг: Цена: 21680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.
Автор: Costigliola Название: Explaining the History of American Foreign Relations ISBN: 1107054184 ISBN-13(EAN): 9781107054189 Издательство: Cambridge Academ Рейтинг: Цена: 90810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume presents substantially revised and new essays on methodology and approaches in the field of foreign and international relations history. The volume editors have completely revamped the contents with updated versions of still-relevant methodologies while also adding new chapters that explore fresh approaches.
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