Автор: Alaimo Kara Название: Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication ISBN: 0367188511 ISBN-13(EAN): 9780367188511 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Нет в наличии. Описание: A modern guide for how to practice public relations and strategic communication around the globe, this book draws upon interviews with PR professionals in over 30 countries, as well as the author`s own experience, to explain how to adapt strategies and messages for different countries and cultures.
Автор: Heintz Название: Pkg: Treys Fast Cleaning Srvc Practice Set ISBN: 0357426541 ISBN-13(EAN): 9780357426548 Издательство: Cengage Learning Рейтинг: Цена: 64410.00 T Наличие на складе: Нет в наличии.
Planning today is an increasingly complex system of specialisms, and this brand new introduction is the first textbook to offer both a broad overview of each core area in planning, alongside the skills necessary to combine each specialism in order to make sustainable and efficient planning decisions. In so doing, it gives students a unique glimpse into the realities of working in planning today. Planners need knowledge that goes beyond the history of planning decisions in order to reconcile competing demands, from corporate speculative property developers to environmental activists. This new role – aggregating specialisms – is at the forefront of this innovative approach, equipping students with the tools necessary to do planning; which today means being both expert and generalist, specialist and synthesiser.
Planners must now act as professional mediators of different (often conflicting or incompatible) interests. Planners are themselves working as specialists, whether that is in heritage, transport, ecology, economic assessment, or design. And this dual role reflects the organisation of this new text, introduced with a wealth of practitioner-informed chapters to enliven and inspire passion for the crucial role of planning.
This text is an ideal companion for all practitioners and students of planning and related disciplines – at undergraduate and master’s level.
Planning today is an increasingly complex system of specialisms, and this brand new introduction is the first textbook to offer both a broad overview of each core area in planning, alongside the skills necessary to combine each specialism in order to make sustainable and efficient planning decisions. In so doing, it gives students a unique glimpse into the realities of working in planning today. Planners need knowledge that goes beyond the history of planning decisions in order to reconcile competing demands, from corporate speculative property developers to environmental activists. This new role – aggregating specialisms – is at the forefront of this innovative approach, equipping students with the tools necessary to do planning; which today means being both expert and generalist, specialist and synthesiser.
Planners must now act as professional mediators of different (often conflicting or incompatible) interests. Planners are themselves working as specialists, whether that is in heritage, transport, ecology, economic assessment, or design. And this dual role reflects the organisation of this new text, introduced with a wealth of practitioner-informed chapters to enliven and inspire passion for the crucial role of planning.
This text is an ideal companion for all practitioners and students of planning and related disciplines – at undergraduate and master’s level.
In these pages Jonathan Boyarin invites us to share the intimate life of the Stanton Street Shul, one of the last remaining Jewish congregations on New York’s historic Lower East Side. This narrow building, wedged into a lot designed for an old-law tenement, is full of clamorous voices—the generations of the dead, who somehow contrive to make their presence known, and the newer generation, keeping the building and its memories alive and making themselves Jews in the process. Through the eyes of Boyarin, at once a member of the congregation and a bemused anthropologist, the book follows this congregation of “year-round Jews” through the course of a summer during which its future must once again be decided. The Lower East Side, famous as the jumping off point for millions of Jewish and other immigrants to America, has recently become the hip playground of twenty-something immigrants to the city from elsewhere in America and from abroad. Few imagine that Jewish life there has stubbornly continued through this history of decline and regeneration. Coming inside with Boyarin, we see the congregation’s life as a combination of quiet heroism, ironic humor, disputes for the sake of Heaven and perhaps otherwise, and—above all—the ongoing search for ways to connect with Jewish ancestors while remaining true to oneself in the present. Mornings at the Stanton Street Shul illustrates in poignant and humorous ways the changes in a historic neighborhood facing the challenges of gentrification. It offers readers with no prior knowledge of Judaism and synagogue life a portrait that is at once intimate and intelligible. Most important, perhaps, it shows the congregation’s members to be anything but a monochromatic set of uniform “believers” but rather a gathering of vibrant, imperfect, indisputably down-to-earth individuals coming together to make a community.
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