| Автор: Pw (Pariza Wacek) Michele
Название: Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites
ISBN: 0996826017 ISBN-13(EAN): 9780996826013
Издательство: Неизвестно
Цена: 14930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book that started a movement
Part of the award-winning Love-Based Business series that has been featured on numerous media outlets including CBS and NPR. Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear. But, you don't have to use fear - you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. Ahhh -- doesn't that sound wonderful? In this book, love-based copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear - the same proven principles she's used to help her clients sell nearly $50 Million worth of products and services over the years. Plus, she includes dozens of exercises so you too can easily implement love-based copy in your own business. Whether you're a seasoned entrepreneur or business owner or just starting out, you'll discover valuable tips and strategies around selling and marketing with love. You may also want to check out "Love-Based Copywriting System," the second book in the Love-Based Business series, which walks you through step-by-step exactly how to write copy that sells with love.
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