The Tao of Book Publicity: A Beginner`s Guide to Book Promotion 9780991354535

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Автор: Margulies Paula
Название: The Tao of Book Publicity: A Beginner`s Guide to Book Promotion
ISBN: 9780991354535
Классификация: ISBN-10: 0991354532
Обложка/Формат: Paperback
Страницы: 158
Вес: 0.18 кг.
Дата издания: 09.03.2016
Язык: English
Размер: 203 x 127 x 9
Поставляется из: США
Описание: In The Tao of Book Publicity, publicist Paula Margulies outlines the basics of book promotion and explains how the business of publicizing a book works. Designed for beginning authors but also useful for those with some experience in book publishing, The Tao of Book Publicity provides information on the importance of writing a good book and the need for developing a platform, as well as how-to explanations for developing publicity material, including front and back cover text, press releases, Q&As, media and blog tour queries, and newsletter and media lists. The Tao of Book Publicity also covers social media, book pricing and sales, book tours and media interviews, and author websites. In addition to explaining how book publicity works, this valuable handbook explores practical topics such as publicity costs, timing, and considerations when hiring a publicist. Simple, straightforward, and informative, The Tao of Book Publicity includes expert advice on all aspects of book promotion and is a go-to reference guide for beginning and experienced authors alike.

The Tao of Book Publicity: A Beginner`s Guide to Book Promotion, Margulies Paula