Автор: Berger Jonah Название: Contagious: Why Things Catch on ISBN: 1451686587 ISBN-13(EAN): 9781451686586 Издательство: Simon & Schuster Цена: 13790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Автор: Albano, John Название: Wwt Jonah Hex Omni ISBN: 1779503776 ISBN-13(EAN): 9781779503770 Издательство: Random House (USA) Рейтинг: Цена: 45980.00 T Наличие на складе: Нет в наличии. Описание: One of the greatest and most memorable Western characters in comics, Jonah Hex rode the high plains in search of vengeance and justice in these 1970s stories collected here for the first time. A former Confederate soldier, Hex traveled from town to town helping those in need, stopping evildoers but often exacting a high price. Collects adventures from ALL-STAR WESTERN#10-11 and WEIRD WESTERN TALES#12-14 and #16-38.
Автор: Winter Jonah Название: The Little Owl & the Big Tree: A Christmas Story ISBN: 1665902132 ISBN-13(EAN): 9781665902137 Издательство: Simon & Schuster Рейтинг: Цена: 16550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: One Christmas, a tiny owl stuck in the Rockefeller Center Christmas tree stole the hearts of the nation. Discover the true story in this heartwarming picture book from celebrated mother-son team Jonah and Jeanette Winter.
Автор: Winter Jonah Название: JFK ISBN: 0061768073 ISBN-13(EAN): 9780061768071 Издательство: HarperCollins USA Цена: 12530.00 T Наличие на складе: Нет в наличии. Описание:
The New York Times bestselling team that brought readers Barack in 2008 presents this picture book biography of John F. Kennedy, the 35th president of the United States of America. JFK tells how a little boy grew up to be president in a story about hope and courage and the power of words. It details JFK's childhood as well as his presidency and includes the Cuban missile crisis, the civil rights movement, the Camelot years, and a firsthand account of his assassination. This nonfiction picture book is an excellent choice to share during homeschooling, in particular for children ages 4 to 6. It's a fun way to learn to read and as a supplement for activity books for children.
JFK's is a story that has been told by many voices. Acclaimed picture book biographer Jonah Winter offers his own voice and memories about JFK and his significance in this heartfelt personal profile, illustrated in vibrant detail by award-winning artist AG Ford.
Автор: Berger, Jonah Название: Invisible Influence ISBN: 1476759731 ISBN-13(EAN): 9781476759739 Издательство: Simon & Schuster Цена: 13030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat--in his latest New York Times bestseller that is a "rare business book that's both informative and enough fun to take to the beach" (Fortune.com). If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it--and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger "is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action" (Publishers Weekly).
Автор: Goldberg Jonah Название: Suicide of the West: How the Rebirth of Populism, Nationalism, and Identity Politics Is Destroying American Democracy ISBN: 1101904933 ISBN-13(EAN): 9781101904930 Издательство: Random House (USA) Цена: 17170.00 T Наличие на складе: Нет в наличии. Описание: With his trademark blend of political history, social science, economics, and pop culture, two-time NYT bestselling author, syndicated columnist, National Review senior editor, and American Enterprise Institute fellow Jonah Goldberg makes the timely case that America and other democracies are in peril as they lose the will to defend the values and institutions that sustain freedom and prosperity. Instead we are surrendering to populism, nationalism and other forms of tribalism. Only once in the last 250,000 years have humans stumbled upon a way to lift ourselves out of the endless cycle of poverty, hunger, and war that defines most of history--in 18th century England when we accidentally discovered the miracle of liberal democratic capitalism. As Americans we are doubly blessed that those radical ideas were written into the Constitution, laying the groundwork for our uniquely prosperous society: - Our rights come from God not from the government. - The government belongs to us; we do not belong to the government. - The individual is sovereign. We are all captains of our own souls. - The fruits of our labors belong to us. In the last few decades, these political virtues have been turned into vices. As we are increasingly taught to view our traditions as a system of oppression, exploitation and "white privilege," the principles of liberty and the rule of law are under attack from left and right. At a moment when authoritarianism, tribalism, identity politics, nationalism, and cults of personality are rotting our democracy from within, Goldberg exposes the West's suicidal tendencies on both sides of the ideological aisle. For the West to survive, we must renew our sense of gratitude for what our civilization has given us and rediscover the ideals that led us out of the bloody muck of the past - or back to the muck we will go. Suicide is painless, liberty takes work.
Автор: Yanklowitz Shmuly Название: The Book of Jonah ISBN: 0881233609 ISBN-13(EAN): 9780881233605 Издательство: Неизвестно Цена: 29050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The Book of Jonah is a unique text in the Jewish canon. Among the shortest books in the Bible, it is also one of the most mysterious and morally ambiguous. Who is this prophet running from God, hiding at the bottom of the ocean? Why does he struggle with God's mission to save and forgive Israel's enemies? In this volume, Rabbi Dr. Yanklowitz shows that the Book of Jonah delivers a message of human responsibility in a shared world. Illuminating such contemporary ethical issues as animal welfare, incarceration, climate change, weapons of mass destruction, and Jewish-Muslim relations, this social justice commentary urges us to join in repairing a broken world--a call that we, unlike Jonah, must hasten to answer.
Автор: Keller, Timothy Название: The Prodigal Prophet ISBN: 147369051X ISBN-13(EAN): 9781473690516 Издательство: Little Brown Рейтинг: Цена: 11120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Pastor and New York Times bestselling author Timothy Keller uncovers the moving, provocative, and urgent message within the book of Jonah and at the heart of the Christian faith
Автор: John Siko, Jonah Victor Название: African Security: An Introduction ISBN: 1788317416 ISBN-13(EAN): 9781788317412 Издательство: Bloomsbury Academic Рейтинг: Цена: 95040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The world's fastest growing continent demographically, Africa displays nearly all the features of today's global security challenges: armed conflict, terrorism, irregular migration, organized crime, great power competition, public discontent, and economic turbulence.
John Siko and Jonah Victor have developed and taught leading courses on African security problems at two of the world's leading schools of international affairs. They now present their unique lessons and pedagogical approach from the classroom in a concise guidebook that leads students through the most important issues, dynamics, challenges, and considerations for analysing and planning responses to security developments in Africa.
This book provides issue-by-issue primers on the causes and consequences of Africa's security challenges that include:
-how to anticipate security problems across current political and economic events -how to analyse African security institutions and military capabilities -how to understand historical trends across the African continent and appreciate unique variations among countries. -how to identify key drivers of future trends -how to connect security analysis to policy planning
Learning is supported through the following features:
- Thematic chapters which are optimized to help the reader quickly connect to the key concepts and analytic frameworks within the field. - The most relevant historical case studies, enabling students to engage in sophisticated analysis and discussion. - Connections and contrasts between the situations in North Africa and sub-Saharan Africa, which are traditionally studied separately. - Special sections on understanding race and ethnicity, and advice on traveling in Africa. - Chapter-end checklists of key questions to enable practical engagement with the topics covere
Автор: Jonah Francis Название: How to Receive the Holy Spirit and Power Today ISBN: 1090182279 ISBN-13(EAN): 9781090182272 Издательство: Неизвестно Цена: 11490.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Various, Название: The Hodder Bible Commentary: Obadiah, Jonah & Micah ISBN: 1529302358 ISBN-13(EAN): 9781529302356 Издательство: Little Brown Рейтинг: Цена: 15170.00 T Наличие на складе: Поставка под заказ.
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