Автор: Rich Patricia, Hines Dana S., Siemer Rosie Название: Membership Marketing in the Digital Age: A Handbook for Museums and Libraries ISBN: 1442259817 ISBN-13(EAN): 9781442259812 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 67590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Membership marketing and management is an ever more demanding role within the institutions served--meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as: -Member acquisition -Membership planning and projections -Membership retention and renewals -Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
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