Farm Don`t Hunt: The Definitive Guide to Customer Success 9780692620939

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Автор: Nirpaz Guy
Название: Farm Don`t Hunt: The Definitive Guide to Customer Success
ISBN: 9780692620939
Классификация:

Управление и методы управления

ISBN-10: 0692620931
Обложка/Формат: Paperback
Страницы: 144
Вес: 0.20 кг.
Дата издания: 21.02.2016
Язык: English
Размер: 229 x 152 x 8
Поставляется из: США
Описание: Across entire verticals of the economy the new normal is the recurring revenue business. Charging customers on a monthly basis, firms with this model have to play by an entirely new set of rules, rules which generally favor the customer over the seller. But this new model also opens up fantastic opportunities to provide and extract more value from the relationship as well. To create that value business needs to move away from a hunting mindset to a farming mindset. That change is the new paradigm of Customer Success. Many business leaders have heard of Customer Success but few understand what it really means to run their business from the Customer Success standpoint. Even fewer have the experience to build the Customer Success function and optimize its performance. As a pioneer in the field of Customer Success, Guy Nirpaz is acknowledged as one of the earliest proponents of this business realignment. In

Farm Don`t Hunt: The Definitive Guide to Customer Success, Nirpaz Guy