The Psychology of the Asian Consumer, Schmitt Bernd, Lee Leonard

Автор: Tevfik Dalgic, Sevtap Unal
Название: Utilizing Consumer Psychology in Business Strategy
ISBN: 1522534482 ISBN-13(EAN): 9781522534488
Издательство: Mare Nostrum (Eurospan)
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Цена: 208830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement.Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

Название: The Psychology of the Asian Consumer
ISBN: 076564455X ISBN-13(EAN): 9780765644558
Издательство: Taylor&Francis
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Цена: 224570.00 T
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Описание: The Psychology of the Asian Consumer book highlights how consumer psychology can contribute to an understanding of Asian consumer behavior and is especially timely in light of today`s global economy and its focus on the Pacific Rim.

Название: Social Psychology of Consumer Behavior
ISBN: 1138882941 ISBN-13(EAN): 9781138882942
Издательство: Taylor&Francis
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Цена: 56130.00 T
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Описание: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

Автор: Wilson, Tony (university Malaysia Sarawak)
Название: Consumption, psychology and practice theories
ISBN: 1138123935 ISBN-13(EAN): 9781138123939
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform retracing the theory of practices research from its philosophical beginning towards a shared territory that can be located, recognized as being past and present hermeneutics.

Автор: Pietro Lanzini
Название: Responsible Citizens and Sustainable Consumer Behavior: New Interpretive Frameworks
ISBN: 036724957X ISBN-13(EAN): 9780367249571
Издательство: Taylor&Francis
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Цена: 22450.00 T
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Описание: Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis regarding consumer behaviour has to be modified. This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.

Автор: King, Ronnel B.
Название: The Psychology of Asian Learners
ISBN: 9812875751 ISBN-13(EAN): 9789812875754
Издательство: Springer
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Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Watkins, who has pioneered research on the psychology of Asian learners, and helps readers grasp the cognitive, motivational, developmental, and socio-cultural aspects of Asian learners learning experiences.

Автор: Robinson
Название: Intimate Interventions in Global Health
ISBN: 1107090725 ISBN-13(EAN): 9781107090729
Издательство: Cambridge Academ
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Цена: 97140.00 T
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Описание: This book is a comparative study of links between HIV prevention programs in sub-Saharan Africa and the family planning programs that preceded the epidemic, and how factors influenced the response to the epidemic. It is intended for scholars and academics in global health, international development, African studies, sociology and political science.

Автор: Hart-Johnson Avon
Название: African American Women with Incarcerated Mates: The Psychological and Social Impacts of Mass Imprisonment
ISBN: 1476666822 ISBN-13(EAN): 9781476666822
Издательство: Mare Nostrum (Eurospan)
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Цена: 44350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While the literature is scant on how African American women are affected by the imprisonment of their partners, the cases studies contained in this volume will broaden the perspectives of helping professionals, criminal justice students, and practitioners with a rare behind the scenes understanding of how these women experience grief, non-death loss, shame, emotional strains, and trauma.

Автор: Rachel Sullivan Robinson
Название: Intimate Interventions in Global Health: Family Planning and HIV Prevention in Sub-Saharan Africa
ISBN: 1107462886 ISBN-13(EAN): 9781107462885
Издательство: Cambridge Academ
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Цена: 33790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a comparative study of links between HIV prevention programs in sub-Saharan Africa and the family planning programs that preceded the epidemic, and how factors influenced the response to the epidemic. It is intended for scholars and academics in global health, international development, African studies, sociology and political science.

Название: Handbook of african american psychology
ISBN: 1412956889 ISBN-13(EAN): 9781412956888
Издательство: Sage Publications
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Цена: 100320.00 T
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Описание: Provides a comprehensive guide to current and cutting edge developments in African American psychology.

Автор: Foxall, Gordon||
Название: Context and Cognition in Consumer Research
ISBN: 1138778206 ISBN-13(EAN): 9781138778207
Издательство: Taylor&Francis
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Цена: 40820.00 T
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Описание: This work pays particular attention to the roles of perception and emotion in accounting for consumers` actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.

Название: Online Consumer Behavior
ISBN: 1138107557 ISBN-13(EAN): 9781138107557
Издательство: Taylor&Francis
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Цена: 38780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.