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The Cause: The Power of Digital Storytelling for Social Good, Mulry Tatiana Garrett


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Автор: Mulry Tatiana Garrett
Название:  The Cause: The Power of Digital Storytelling for Social Good
ISBN: 9780615782157
Классификация: ISBN-10: 0615782159
Обложка/Формат: Paperback
Страницы: 136
Вес: 0.19 кг.
Дата издания: 08.03.2013
Язык: English
Размер: 229 x 152 x 7
Поставляется из: США
Описание: Does your non-profit or social enterprise seem invisible? The secret to more exposure, larger donations, and more volunteer support lies in your ability to tap into your own story. The Cause helps you leverage your passions, and interests to craft a compelling case for support that ignites your audiences emotions and focuses on selling the impact of your organization. This powerful message can be spread through effective storytelling in person, online and through mobile devices.Award-winning digital marketing expert, Tatiana Garrett Mulry, lays out a comprehensive, step-by-step plan for non-profit leaders, social entrepreneurs, marketing managers and cause advocates to help them find their voice and express their passion for their organization to create bigger and better results. Based on years of experience working with dozens of large Fortune 500 clients and launching the social enterprise, edRover.com, there are many practical examples of effective pitches, insights about donor needs, as well as the recipe of proven techniques for mastering online content that will help you build an army of social good ambassadors for your cause.The Cause: The Power of Digital Story Telling for Social Good covers these topics: Chapter 1: Fighting Fundraising FatigueChapter 2: Working on Your Own MindsetChapter 3: Strategic PlanningChapter 4: Your Key AudiencesChapter 5: Packaging Your Requests for SupportChapter 6: Selling - Lets Get ComfortableChapter 7: Enrolling SupportersChapter 8: Combatting BurnoutChapter 9: Telling Your Service StoryChapter 10: Crafting The Perfect PitchChapter 10: Dealing With NoChapter 11: Developing a Solid Social Media StrategyChapter 12: Cross-Channel Marketing IntegrationChapter 13: Mobile ApplicationsChapter 14: Other Online Fundraising OpportunitiesChapter 15: Leveraging Community ResourcesChapter 16: This Is Your TimeAction items after each chapter will challenge you to apply what youve learned right away. The power to take your organizations visibility and impact to the next level is just a few clicks away Buy The Cause and apply its lessons to amplify your organizations success now

Sarah`s key

Автор: Tatiana De Rosnay
Название: Sarah`s key
ISBN: 0719524520 ISBN-13(EAN): 9780719524523
Издательство: Little Brown
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Цена: 10110.00 T
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Описание: The moving and compelling novel that is loved by book groups and inspired the movie starring Kirstin Scott Thomas.

A Secret Kept

Автор: De Rosnay Tatiana
Название: A Secret Kept
ISBN: 0330533770 ISBN-13(EAN): 9780330533775
Издательство: Pan Macmillan
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Цена: 5380.00 T
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Claude mckay`s liberating narrative

Автор: Tagirova-daley, Tatiana A.
Название: Claude mckay`s liberating narrative
ISBN: 1433118203 ISBN-13(EAN): 9781433118203
Издательство: Peter Lang
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Цена: 81570.00 T
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Описание: Claude McKay`s Liberating Narrative

Stanley Kubrick: New Perspectives

Автор: Kramer Peter, Ljujic Tatiana
Название: Stanley Kubrick: New Perspectives
ISBN: 1908966424 ISBN-13(EAN): 9781908966421
Издательство: Black Dog publishing
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Цена: 32950.00 T
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Описание: A richly illustrated introduction to the work of one of the greatest filmmakers of all time, Stanley Kubrick, profiling vast amounts of unseen material alongside esteemed critical analysis to tell the vivid story of this undoubted visionary of cinema.

Spanish Dollars and Sister Republics: The Money That Made Mexico and the United States

Автор: Seijas Tatiana, Frederick Jake
Название: Spanish Dollars and Sister Republics: The Money That Made Mexico and the United States
ISBN: 1538100460 ISBN-13(EAN): 9781538100462
Издательство: Rowman & Littlefield Publishers
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Цена: 42240.00 T
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Описание:

Spanish Dollars and Sister Republics traces the linked history of the new nations of Mexico and the United States from the 1770s to the 1860s. Tatiana Seijas and Jake Frederick highlight the common challenges facing both countries in their early decades of independence by exploring the creation of coin money. The remarkable story begins when both countries chose the Spanish piece of eight (silver coin) as their monetary standard. The authors examine how each nation instituted its own currency, designed coins to represent its national ideals, and then spent decades trying to establish the legitimacy of its money. Readers learn about the creation and circulation of money through the stories of a banker in Philadelphia, a Mexican general in Texas, a surveyor in Sonora, and others. The focus on individuals provides an engaging window into the economic history of Mexico and the United States. Seijas and Frederick show how the creation of U.S. dollars and Mexican pesos paralleled these countries efforts to establish enduring political and economic systems, illustrating why these nations closed the nineteenth century on very different historical trajectories."



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