The Moravian Graveyards at Nazareth, Pa., 1744-1904, Kluge Edward T.

Автор: Kluge Alexander, Negt Oskar Interviewee
Название: Public Sphere and Experience: Analysis of the Bourgeois and Proletarian Public Sphere
ISBN: 1784782416 ISBN-13(EAN): 9781784782412
Издательство: Marston Book Services
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Цена: 24470.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A classic critique of Habermas` renowned notion of the public sphere.

Автор: Kluge, Philipp Nikolaus
Название: Marketing luxury goods online
ISBN: 3631678657 ISBN-13(EAN): 9783631678657
Издательство: Peter Lang
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Цена: 85530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the ubiquitous availability provided by the mass medium Internet. The author addresses this trade-off both conceptually and empirically. First, the author conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this marketing-mix is applied to the online environment. Third, the author empirically tests the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.