Few publications illustrate so comprehensively what American men, women, and children wore in the 1940s than the Sears catalogs of those years, when the company's fashions typified the tastes of the American mainstream. This book is a compilation of 122 fully illustrated and captioned pages selected and reproduced from rare copies of Sears catalogs of the World War II era. Over 120 large-format pages have been carefully reprinted on high-quality glossy stock. They reveal in sharp detail the broad range of clothing fashions available during a period when wartime gasoline rationing made mail-order shopping reach new heights of popularity. Hundreds of accurately detailed drawings depict articles of clothing and personal accessories, including hats, overcoats, shoes, dresses, sportswear, undergarments, neckties, and more. Styles for children range from play clothes to "Sunday best." Men's clothing reflects the conservativism in male fashions during the period. Women's wear ranges from slacks, newly popular with women in the workforce, to dresses with plenty of "Oomph." Here is a richly revealing document that historians of costume and readers interested in fashion, social history, and Americana will find endlessly fascinating. JoAnne Olian, curator of the Costume Collection at the Museum of the City of New York, has written an introduction that appraises the fashions of the 1940s and the many ways in which they reflected the times.
For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: "Thrift is the spirit of the day. Reckless spending is a thing of the past." You'll see here how simpler women's fashion designs -- of more traditional, affordable material -- recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray. For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without.
Автор: Olian JoAnne Название: Everyday Fashions of the Fifties As Pictured in Sears Catalogs ISBN: 0486422194 ISBN-13(EAN): 9780486422190 Издательство: Dover Рейтинг: Цена: 16510.00 T Наличие на складе: Есть Описание: This scrupulously researched, meticulously rendered collection spotlights multiple generations of a family for each decade of the twentieth century. Apparel includes everything from ankle-length tennis outfits and men's formal wear of the 1910s to military outfits from both World Wars, high-fashion suits and dresses in the post WWI years, and wedding finery spanning several decades. These immediately useable illustrations have a host of applications for fashion and costume designers, fashion historians, and anyone looking for fashion images to use in art and craft projects. Informative notes on the costumes complete an outstanding collection documenting nearly 100 years of costume history.
Автор: JoAnne Название: Everyday Fashions of the Sixties as Pictured in Sears Catalogs ISBN: 0486401200 ISBN-13(EAN): 9780486401201 Издательство: Dover Рейтинг: Цена: 12370.00 T Наличие на складе: Нет в наличии. Описание: This compilation from a style-conscious decade features scores of illustrations with their original captions (specifying colors, sizes, prices). Items include apparel for men, women, and children—from lingerie and playclothes to bridal ensembles, Madras jackets, and vinyl slicker coats. Introd
Автор: White Jon Manchip Название: Everyday Life in Ancient Egypt ISBN: 048642510X ISBN-13(EAN): 9780486425108 Издательство: Dover Рейтинг: Цена: 10710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drawing on a wealth of archeological evidence, author Jon Manchip White presents a remarkably accurate picture of Egyptian life throughout dynastic times -- from the end of the third millennium to the Greek occupation in 330 BC. Because social conditions changed little during these 3,000 years, readers get a clear idea of the roles and tasks assigned to each section of the community -- to the Pharaoh and his noblemen; priests and soldiers; scribes and artists; and peasants, who formed the bulk of the population. How these people spent their leisure hours, how they dressed, what they ate and drank, forms of transportation used, how homes were built and furnished, and the activities of women and children are also thoroughly examined. Special emphasis is placed on the importance of religion in daily life, including the social significance of temples, pyramids, and tombs. Accompanying a vivid text are more than 100 photographs and line drawings. "A handy reference tool." -- Horn Book.
The Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U.S. Post Office. More conservative than the up-to-the-minute fashion shops, mail-order catalogs nevertheless offered surprisingly much of the haute couture. But, above all, they accurately record what men, women, and children were actually wearing in the 1920s. Now Stella Blum (Curator of the Costume Institute at the Metropolitan Museum of Art, New York) has distilled into this volume the essence of the fashion pages of the Sears, Roebuck and other mail-order catalogs of the Twenties. Her informative text and selection of over 150 representative catalog pages -- comprising over 750 illustrations with original captions -- gradually trace the evolution of dress modes from the vogue of stodgy postwar fashions to the impact on costume of the crash of '29. In a year-by-year survey, Mrs. Blum's introductory texts relate the trends in fashion to the social changes of the dynamic and restless era, assessing the influence of war and technological developments on the high hemlines, flattened busts and hips, geometric patterns and "bobbed" hairstyles of the boyish flapper look. And as she notes, it was through the Sears catalogs that Parisian designers like Coco Chanel, Jeanne Lanvin, and Madeleine Vionnet made their influence felt on Midwestern farms and in urban ghettos. You'll find here a marvelous panorama of "smart," "modish," "chic," "stylish," and "ultra fashionable" apparel, as well as more traditional garments: for women and "misses" there are Middy blouses, Russian boots modeled by Gloria Swanson, "Bob" hats modeled by Clara Bow and Joan Crawford; coats, suits, dresses (including the first maternity dresses), sweaters, capes; silk and rayon stockings, corsets, chemises, camisoles, negligees; and accessories like necklaces, belts, combs, headbands, umbrellas, gloves, compacts, hand bags, wristwatches, and powderpuff cases. You'll see slower-to-change men's fashions -- shirts, ties, suits, sweaters, and sports clothes -- become trimmer, brighter, smarter. And you can follow the trends in children's fashions as well. For historians of costume, nostalgia buffs, and casual browsers, these pages afford a rare picture -- unspoiled by recent myths about the Roaring Twenties -- of how average people really dressed in the jazz age.
Автор: Merideth Название: Everyday Dress of Rural America, 1783-1800: With Instructions and Patterns ISBN: 0486273202 ISBN-13(EAN): 9780486273204 Издательство: Dover Рейтинг: Цена: 10710.00 T Наличие на складе: Невозможна поставка. Описание: Students and enthusiasts of period costume as well as needleworkers interested in re-creating authentic costumes of America's post-Revolutionary era will welcome this comprehensive, scholarly treatment. It not only discusses and describes the clothing worn in rural America (primarily in New England) between 1783 and 1800, it is one of the few books to include scaled drawings of patterns and full instructions for making most of the garments. The attire includes the clothing both of settlers and of the Abenaki Indians of New England. The Abenaki traditionally wore clothing made of soft tanned deerskin or moosehide, sometimes decorated with dyes or with complex embroidery of dyed porcupine quills and moose hair. By the late eighteenth century, however, the Abenaki had adopted certain of the settlers' garments, such as the men's shirt and the women's shift. Similarly, the settlers had begun to wear moccasins, leggings, and other Indian garments when it made sense in their daily lives. The heart of this book is devoted to full descriptions and scaled patterns for specific garments. For women: shift, petticoat and skirt, gowns, neckerchief, apron, headgear, and more. Men's clothes include shirt, cravat and stock, breeches and breechcloth, waistcoat, coat, frock, and headgear. Also covered are men's and women's stockings, leggings, shoes, and moccasins. While the majority of the clothing was worn in rural areas, small-town clothing is described as well. Cultural and costume historians, or anyone interested in the clothing styles of the late eighteenth century in rural America, will find a rich store of information and practical instruction in this book. It belongs in the library of any lover of antique clothing or needleworker wishing to duplicate the everyday dress of our forebears.
Автор: JoAnne Название: Everyday Fashions, 1909-1920, as Pictured in Sears Catalogs ISBN: 0486286282 ISBN-13(EAN): 9780486286280 Издательство: Dover Рейтинг: Цена: 14020.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Elegant dresses and everyday wear for women, charming hats, attractive sailor suits for little boys and more.
