Principles of Marketing 9781682852705

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Автор: Cliffe Kenneth
Название: Principles of Marketing
ISBN: 9781682852705
Издательство: Willford Press
Классификация:

Торговля и маркетинг

ISBN-10: 1682852709
Обложка/Формат: Hardcover
Страницы: 274
Вес: 0.93 кг.
Дата издания: 28.05.2016
Язык: English
Размер: 279 x 216 x 18
Поставляется из: США
Описание: Marketing is a rapidly evolving field that has moved beyond the conventional sense of promotion and selling of products or rendering of services. It has emerged as a specialized managerial science that explains the various processes involved in the circulation of goods and services from the manufacturers and producers to the consumers. Marketing is a dynamic field that incorporates concepts, techniques and principles from various other fields like mass communication & advertising, information technology, statistics, operations management, supply chain management, etc. This text covers various facets of marketing management like marketing strategies and planning, analysis of target markets and competitors, surveying and sampling to gain an insight into the prevalent consumer behavior and promotion of the brand in the emerging markets, consolidation and utilization of all the marketing resources within an organization, etc. The researches and case studies assimilated from various regions of the world aims to provide an international perspective on the developments and innovations in the field of marketing. Students, academicians and researchers alike will be immensely benefited from this book.

Principles of Marketing, Cliffe Kenneth