Why Motivating People Doesn`t Work . . . and What Does: The New Science of Leading, Energizing, and Engaging, 

Traditional carrot-and-stick techniques may result in temporary gains, Fowler argues, but once the bribe or the threat is gone, peoples commitment flags. And these kinds of techniques make people focus more on the reward or the punishment rather than on their jobs. Her Optimal Motivation process shows leaders how to move away from dependence on external rewards and help employees discover how their jobs can meet their needs for autonomy, connection, and competence that psychology tells us result in true, long-lasting motivation. Susan Fowlers book is the groundbreaking answer for leaders who want to get motivation right