Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics 9781472595867

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Автор: Casey Brienza
Название: Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics
ISBN: 9781472595867
Издательство: Bloomsbury Academic
Классификация:

Графические романы: Манги

Графические романы: история и критика

Издательское дело и книжная торговля

ISBN-10: 1472595866
Обложка/Формат: Hardback
Страницы: 232
Вес: 0.49 кг.
Дата издания: 28.01.2016
Серия: Language/Linguistics
Язык: English
Иллюстрации: 26 b/w figures
Размер: 166 x 281 x 19
Читательская аудитория: College/higher education
Ключевые слова: Graphic novels: Manga,Graphic novels: history & criticism,Publishing industry & book trade, LANGUAGE ARTS & DISCIPLINES / Publishing,LITERARY CRITICISM / Comics & Graphic Novels,SOCIAL SCIENCE / Media Studies
Основная тема: Graphic novels: Manga,LITERARY CRITICISM / Comics & Graphic Novels,LANGUAGE ARTS & DISCIPLINES / Publishing,SOCIAL SCIENCE / Media Studies,Graphic novels: history & criticism,Publishing industry & book trade
Подзаголовок: Transnational book publishing and the domestication of japanese comics
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Поставляется из: Англии
Описание: Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have “invaded” and “conquered” the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century. In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of “domestication.” Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.
Дополнительное описание: 1. Introduction: Manga and the Domestication of Culture 2. Book Trade: History and Structure of U.S. Manga Publishing 3. A License to Produce: Founding Companies, Negotiating Rights 4. Working from Home: Editors, Translators, Letterers, and Other Invis

Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics, Casey Brienza