Автор: Klepac, Kopal & Mrsic Название: Developing Churn Models Using Data Mining Techniques And Social Network Analysis ISBN: 1466662883 ISBN-13(EAN): 9781466662889 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Churn prediction, recognition, and mitigation have become essential topics in various industries. As a means for forecasting and manageing risk, further research in this field can greatly assist companies in making informed decisions based on future possible scenarios.Developing Churn Models Using Data Mining Techniques and Social Network Analysis provides an in-depth analysis of attrition modeling relevant to business planning and management. Through its insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytics tools, this publication is especially relevant to managers, data specialists, business analysts, academicians, and upper-level students.
Автор: Xu & Li Название: Social Media Mining And Social Network Analysis ISBN: 1466628065 ISBN-13(EAN): 9781466628069 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 170010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The widespread use of web-based communities, social media, and social networking sites has brought a rapid change to the interaction between computers and users as well as the digital experience as a whole. <br><br><em>Social Media Mining and Social Network Analysis: Emerging Research</em> highlights the advancements made in social network analysis and social web mining and its influence in the fields of computer science, information systems, sociology, organisation science discipline and much more. This collection of perspectives on developmental practice is useful for industrial practitioners as well as researchers and scholars.
Автор: Warner Janine, LaFontaine David Название: Social Media Design for Dummies ISBN: 1118707818 ISBN-13(EAN): 9781118707814 Издательство: Wiley Рейтинг: Цена: 23220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Learn to design professional and effective social media profiles! Whether you`re trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses.
Автор: Tayebi Название: Social Network Analysis in Predictive Policing ISBN: 3319414917 ISBN-13(EAN): 9783319414911 Издательство: Springer Рейтинг: Цена: 71730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book focuses on applications of social network analysis in predictive policing. Data science is used to identify potential criminal activity by analyzing the relationships between offenders to fully understand criminal collaboration patterns. Co-offending networks—networks of offenders who have committed crimes together—have long been recognized by law enforcement and intelligence agencies as a major factor in the design of crime prevention and intervention strategies. Despite the importance of co-offending network analysis for public safety, computational methods for analyzing large-scale criminal networks are rather premature. This book extensively and systematically studies co-offending network analysis as effective tool for predictive policing. The formal representation of criminological concepts presented here allow computer scientists to think about algorithmic and computational solutions to problems long discussed in the criminology literature. For each of the studied problems, we start with well-founded concepts and theories in criminology, then propose a computational method and finally provide a thorough experimental evaluation, along with a discussion of the results. In this way, the reader will be able to study the complete process of solving real-world multidisciplinary problems.
Автор: Hill Craig A Название: Social Media, Sociality, and Survey Research ISBN: 111837973X ISBN-13(EAN): 9781118379738 Издательство: Wiley Рейтинг: Цена: 68590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The first book to address how social media is revolutionizing the field of survey research, Social Media, Sociality, and Survey Research equips readers with a new ideology for conducting data collection and analysis in the face of emerging technologies.
Автор: Poore Megan Название: Studying and Researching with Social Media ISBN: 1446269728 ISBN-13(EAN): 9781446269725 Издательство: Sage Publications Рейтинг: Цена: 12170.00 T Наличие на складе: Есть Описание: This practical book is a one-stop shop for anyone wanting - or needing - to integrate social media tools into their studies and research. Megan Poore shares the secrets of how to harness the power of social media tools to improve academic productivity.
Автор: Coles Linda Название: Marketing with Social Media: 10 Easy Steps to Success for Business ISBN: 0730315126 ISBN-13(EAN): 9780730315124 Издательство: Wiley Рейтинг: Цена: 15310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Introduce your business to the world with this essential guide to social media marketing
Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram.
Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to:
Create a profitable social media strategy for your business
Exploit each platform to reap the highest returns
Master the basics of each platform, and optimise your content
Shape your reputation and promote your social media efforts
Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.
Автор: Zafarani Название: Social Media Mining ISBN: 1107018854 ISBN-13(EAN): 9781107018853 Издательство: Cambridge Academ Рейтинг: Цена: 60180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social Media Mining integrates social media, social network analysis, and data mining to provide a coherent platform for students, practitioners, researchers and project managers to understand the basics and potentials of social media mining. It presents fundamental concepts, emerging issues, and effective algorithms for network analysis and data mining.
Название: New Media Influence on Social and Political Change in Africa ISBN: 1466641975 ISBN-13(EAN): 9781466641976 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 170010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: <em>Media Influence on Social and Political Change in Africa</em> addresses the development of new mass media and communication tools and its influence on social and political change. While analysing democratic transitions and cultures with a theoretical perspective, this book also presents case studies and national experiences for media, new media, and democracy scholars and practitioners.
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