News of the World, Jensen

Автор: Shoemaker Pamela J
Название: News Around the World
ISBN: 0415975069 ISBN-13(EAN): 9780415975063
Издательство: Taylor&Francis
Рейтинг:
Цена: 27860.00 T
Наличие на складе: Есть
Описание: Examining a wide spectrum of ten countries, the authors present case studies and examine how local notions of newsworthiness throughout the world make a crucial difference to what is reported and how it is reported. This book is useful for journalism students.

Автор: Usher Nikki
Название: Making News at the New York Times
ISBN: 0472035967 ISBN-13(EAN): 9780472035960
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 28650.00 T
Наличие на складе: Невозможна поставка.
Описание: At a time when so many are quick to proclaim the imminent demise of traditional media, Nikki Usher addresses a different set of questions: How does the promise of the Web inform news practices, news values, and news production, and what is the potential effect on the news consumer? The author argues that the Internet’s preeminent values of participation, immediacy, and interactivity are changing the fabric of news production, though not without conflict in the newsroom. Making News at ‘The New York Times’ retains continuity with past literature about news work, but presents a different interpretation: arguing that news production is rapidly becoming increasingly improvisational, dynamic, and flexible, rather than a routinised process akin to an assembly line—particularly in a digital world. Making News at ‘The New York Times’ uses evidence from the preeminent newsroom in the U.S. as a way to build an enduring conceptual framework to understand the changes reshaping news in the digital age.

Автор: Silberstein-Loeb
Название: The International Distribution of News
ISBN: 1107657830 ISBN-13(EAN): 9781107657830
Издательство: Cambridge Academ
Рейтинг:
Цена: 25350.00 T
Наличие на складе: Поставка под заказ.
Описание: This book traces the history of international news agencies and associations around the world from 1848 to 1947. Jonathan Silberstein-Loeb argues that newspaper publishers formed news associations and patronized news agencies to cut the costs of news collection and exclude competitors from gaining access to the news.

Автор: Barkho, Leon
Название: News from the BBC, CNN and al-jazeera
ISBN: 1572739754 ISBN-13(EAN): 9781572739758
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 20050.00 T
Наличие на складе: Нет в наличии.
Описание: The three gigantic media corporations, the BBC, CNN and Al-Jazeera, are largely responsible for refining and shaping our views of events in the world. Their informational and communicative arm is unprecedented in the history of human communication. This book deals with their Middle East coverage, particularly the Israeli-Palestinian struggle and the war in Iraq.

The picture it paints may not be a happy one for readers who have long taken the neutrality and objectivity of the three medai behemoths for granted. The book helps readers to become conscious of how the more powerful in the society work to control our lives through discourse.

Автор: Norris, Pippa
Название: Politics of news
ISBN: 0872894061 ISBN-13(EAN): 9780872894068
Издательство: Sage Publications
Рейтинг:
Цена: 63360.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the struggle between journalists, political actors, and the public for control of the news in democratic countries. This book shows how the news media function as an intermediary between governments and citizens, as well as between political actors (such as parties and interest groups) and the public.

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
Рейтинг:
Цена: 17940.00 T
Наличие на складе: Поставка под заказ.
Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.