Автор: Alberto Ferreira Название: Building Multicultural User Experience ISBN: 0128024070 ISBN-13(EAN): 9780128024072 Издательство: Elsevier Science Рейтинг: Цена: 49390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
"Universal UX Design: Building Multicultural User Experience" provides an ideal guide as multicultural UX continues to emerge as a transdisciplinary field that, in addition to the traditional UI and corporate strategy concerns, includes socio/cultural and neurocognitive concerns that constitute one of the first steps in a truly global product strategy.
In short, multicultural UX is no longer a nice-to-have in your overall UX strategy, it is now a must-have. This practical guide teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product. With hands-on examples throughout, readers will learn how to accurately predict user behavior, optimize layout and text elements, and integrate persuasive design in layout, as well as how to determine which strategies to communicate image and content more effectively, while demystifying the psychological and sociopolitical factors associated with culture.
The book reviews the essentials of cognitive UI perception and how they are affected by socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design. Teaches how to optimize design using internationalization techniquesExplores how to develop web and mobile internationalization frameworksPresents strategies for effectively reaching a multicultural audienceReviews the essentials of cognitive UI perception and the related effects of socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design
Автор: Elizabeth Rosenzweig Название: Successful User Experience: Strategies and Roadmaps ISBN: 0128009853 ISBN-13(EAN): 9780128009857 Издательство: Elsevier Science Рейтинг: Цена: 41530.00 T Наличие на складе: Невозможна поставка. Описание:
Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. After reading this book, you'll understand:
How to bring high-level planning into concrete actionable steps
How Design Thinking relates to creating a good UX
How to set UX Goals for a product or project
How to decide which tool or methodology to use at what point in product lifecycle
This book takes UX acceptance as a point of departure, and builds on it with actionable steps and case studies to develop a complete strategy, from the big picture of product design, development and commercialization, to how UX can help create stronger products. This is a must-have book for your complete UX library.
Автор: William Albert Название: Measuring the User Experience, ISBN: 0124157815 ISBN-13(EAN): 9780124157811 Издательство: Elsevier Science Рейтинг: Цена: 41760.00 T Наличие на складе: Поставка под заказ. Описание: Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. . As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. Thesecond editionpresents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.
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