Автор: Martens Название: Publishers, Readers, and Digital Engagement ISBN: 1137514450 ISBN-13(EAN): 9781137514455 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love.
Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience.
This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects — all virtually free-of-charge.
Автор: Kozlov Denis Название: The Readers of Novyi Mir ISBN: 0674072871 ISBN-13(EAN): 9780674072879 Издательство: Wiley Рейтинг: Цена: 64360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the "Thaw" following Stalin`s death, probing conversations about the nation`s violent past took place in the literary journal Novyi mir (New World). Readers` letters reveal that discussion of the Terror was central to intellectual and political life during the USSR`s last decades. Denis Kozlov shows how minds change, even in a closed society.
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