Qualitative Research for Physical Culture, Markula

Автор: Brennen Bonnie
Название: Qualitative Research Methods for Media Studies
ISBN: 0415890225 ISBN-13(EAN): 9780415890229
Издательство: Taylor&Francis
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Цена: 27150.00 T
Наличие на складе: Есть
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This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.