Product Development Strategy, Karami

Автор: Grant Robert M
Название: Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition
ISBN: 1119120845 ISBN-13(EAN): 9781119120841
Издательство: Wiley
Рейтинг:
Цена: 59130.00 T
Наличие на складе: Невозможна поставка.
Описание: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

Автор: Kenneth B. Kahn
Название: The PDMA Handbook of New Product Development, 2nd Edition
ISBN: 0471485241 ISBN-13(EAN): 9780471485247
Издательство: Wiley
Цена: 95040.00 T
Наличие на складе: Поставка под заказ.
Описание: The completely revised and updated "bible"of new product development: The PDMA Handbook of NProduct Development, Second Edition.
The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.
Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.

Автор: Besanko
Название: Economics of Strategy, 6th Edition International Student Version
ISBN: 1118319184 ISBN-13(EAN): 9781118319185
Издательство: Wiley
Рейтинг:
Цена: 50680.00 T
Наличие на складе: Невозможна поставка.
Описание: Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style.