Автор: Martin, Elizabeth Название: Marketing identities through language ISBN: 1403949840 ISBN-13(EAN): 9781403949844 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Автор: Holmes Название: Gendered Talk at Work - Constructing Gender Identity Through Workplace Discourse ISBN: 1405117583 ISBN-13(EAN): 9781405117586 Издательство: Wiley Рейтинг: Цена: 97100.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Gendered Talk at Work examines how women and men negotiate their gender identities as well as their professional roles in everyday workplace communication.
Автор: Brysk Название: Speaking Rights to Power Constructing Political Will ISBN: 0199982678 ISBN-13(EAN): 9780199982677 Издательство: Oxford Academ Рейтинг: Цена: 0.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How can Speaking Rights to Power build political will to respond to human rights abuse? Through dozens of cases, this book shows how communication politics build recognition, solidarity, and social change. The book presents an innovative analysis of human rights rhetoric: strategic use of voice, framing, media, performance, and audience.
Автор: Heritage Название: Talk in Action - Interactions, Identities, and Institutions ISBN: 1405185503 ISBN-13(EAN): 9781405185509 Издательство: Wiley Рейтинг: Цена: 86540.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Talk in Action explores the workings of language and interaction in the everyday life of institutions. In doing so, it introduces students to the methodology of Conversation Analysis (CA) and its applications in the real world.
Автор: Capstick Название: Multilingual Literacies, Identities and Ideologies ISBN: 1137569778 ISBN-13(EAN): 9781137569776 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the language and literacy practices which sustain transnational migration across generations and across traditional boundaries such as school and home. The author has conducted extensive fieldwork in Pakistan and the UK to study migration between the two countries. Individuals’ access to the dominant literacies of migration are contrasted with the vernacular practices which migrants take up at home as part of their digital literacies. The study explores the blurring of boundaries between home and school as well as the blurring of boundaries between language varieties. Tracing access to literacy in this way also shines a light on the literacy mediators migrants turn to for help with English language learning and when trying to access the bureaucratic literacies of migration. The study ends by exploring how migrants use all of their language resources, not just English, to fit into their new homes once they have arrived in the UK.
Автор: Jones Название: Dyke/Girl: Language and Identities in a Lesbian Group ISBN: 0230292569 ISBN-13(EAN): 9780230292567 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the construction of identities within a lesbian group, outlining interactive tactics used in the production of mutually-negotiated norms of authenticity. Using ethnography and discourse analysis, a range of group-specific personae are revealed to be continually reworked and reproduced within the women`s interaction.
Автор: Jandt Fred E. Название: An Introduction to Intercultural Communication: Identities in a Global Community ISBN: 1483344304 ISBN-13(EAN): 9781483344300 Издательство: Sage Publications Рейтинг: Цена: 91870.00 T Наличие на складе: Поставка под заказ. Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
Автор: Antaki C & Widdicombe S Название: Identities in Talk ISBN: 0761950613 ISBN-13(EAN): 9780761950615 Издательство: Sage Publications Рейтинг: Цена: 55970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This text demonstrates that identities are constructed "live" in the actual exchange of talk. It identifies how a person can be ascribed to a category, and the ways in which people are able to create their own "identity" beyond the classic categories of age, gender, class and ethnicity.
Автор: Nakane Ikuko, Otsuji Emi, Armour William Название: Languages and Identities in a Transitional Japan: From Internationalization to Globalization ISBN: 0415720370 ISBN-13(EAN): 9780415720373 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores Japan-in-transition from internationalization to globalization from the perspectives of language and identity. The chapters address how national identity has faced the shift from hard to soft power, offer critical analyses of multilingual practices, and investigate what teaching, learning and using Japanese mean in the context of increasing mobility.
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