Innovation in Business Education in Emerging Markets, Alon

Автор: Stimpson Peter
Название: Business and Management for the IB Diploma
ISBN: 0521147301 ISBN-13(EAN): 9780521147309
Издательство: Cambridge Academ
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Цена: 43490.00 T
Наличие на складе: Невозможна поставка.
Описание: This user-friendly, comprehensive resource presents new data that will give you techniques for effectively interviewing sex offenders and outlines innovative treatment options in an understandable way. Thoroughly revised, this new edition builds on additional research data and new information, and is the resource you need to handle this extraordinarily difficult and vitally important task.

Автор: Armijo
Название: Financial Globalization and Democracy in Emerging Markets
ISBN: 0333930673 ISBN-13(EAN): 9780333930670
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In January 1998, after seven months of financial turmoil in East Asia, Alan Greenspan, the usually reticent Chairman of the US Federal Reserve Bank, noted that such `vicious cycles...may, in fact, be a defining characteristic of the new high-tech international financial system`.

Автор: Joseph
Название: Information Technology, Innovation System and Trad
ISBN: 023000492X ISBN-13(EAN): 9780230004924
Издательство: Springer
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Цена: 107130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing from the detailed case studies of India and five ASEAN countries, this volume establishes the complementary role of innovation system and trade regime in promoting production and use of ICT and draws lessons for other developing countries that adopted a liberal trade regime to catch up with the ICT revolution.

Автор: Gaeta Gordian
Название: Opportunities in Emerging Markets
ISBN: 1118247175 ISBN-13(EAN): 9781118247174
Издательство: Wiley
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Цена: 84480.00 T
Наличие на складе: Поставка под заказ.
Описание: The practical guide to investing in emerging markets Though potentially risky, investing in emerging markets can offer extremely attractive returns.

Автор: Nolke Andreas
Название: Multinational Corporations from Emerging Markets
ISBN: 1137359498 ISBN-13(EAN): 9781137359490
Издательство: Springer
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Цена: 83850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The rise of multinational corporations (MNCs) from emerging markets has been a major development during the last decade. An important feature of emerging market MNCs is their close relationship with home states. The book investigates this special kind of relationship and explores how it affects the cross-border activities of these corporations.

Автор: Canuto & Ghosh
Название: Dealing With The Challenges Of Macro Financial Linkages In Emerging Markets
ISBN: 1464800022 ISBN-13(EAN): 9781464800023
Издательство: Mare Nostrum (Eurospan)
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Цена: 23100.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book deals with the challenges of macro financial linkages in the emerging markets. The research and papers originated with a conference organised jointly by the World Bank and Indonesia (Central Bank of Indonesia), although the volume is not strictly limited to the conference proceedings.

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
Рейтинг:
Цена: 26390.00 T
Наличие на складе: Невозможна поставка.
Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Автор: Cuervo-Cazurra
Название: Understanding Multinationals from Emerging Markets
ISBN: 1107698324 ISBN-13(EAN): 9781107698321
Издательство: Cambridge Academ
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Цена: 36960.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book, a distinguished group of researchers provide a state-of-the-art analysis of emerging market multinationals (EMNCs). They tackle fundamental theoretical questions and assess the unique strategies and behavior of successful EMNCs. Scholars and graduate students, as well as consultants of multinational companies, will find this book of interest.