Àâòîð: Duchowski Andrew T. Íàçâàíèå: Eye Tracking Methodology: Theory and Practice ISBN: 1846286085 ISBN-13(EAN): 9781846286087 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 93160.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: Despite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on how to develop, implement and use these systems. This second edition of Andrew Duchowski’s successful guide to these systems contains significant additional material on the topic and fills this gap in the market with this accessible and comprehensive introduction.Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the second part surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program. The book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, before closing with a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.Key features of this second edition include:• Three new chapters providing technical descriptions of new (state-of-the-art) eye tracking technology• A complete new Part describing experimental methodology including experimental design, empirical guidelines, together with 5 case studies• Survey material regarding recent research publications included within Part IVThe second edition of Eye Tracking Methodology is an invaluable guide for practitioners responsible for developing or implementing an eye tracking system, and can also be used as a teaching text for relevant modules on advanced undergraduate and postgraduate courses.‘One of the most comprehensive books on eye tracking ever written. A must-read for novices and experts alike.’Roel Vertegaal, Human Media Lab, Queen’s University, Canada‘… the first comprehensive treatment of a critical methodological area, this book unites the field’s core theoretical underpinnings with real-world applications and practical know-how …’Dario Salvucci, Drexel University, USA
Àâòîð: Liu Íàçâàíèå: Urban Youth in China: Modernity, the Internet and the Self ISBN: 0415874866 ISBN-13(EAN): 9780415874861 Èçäàòåëüñòâî: Taylor&Francis Ðåéòèíã: Öåíà: 153120.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: As both youth and the Internet hold the potential to inflict far-reaching economic, social, cultural, and political changes, this book fulfills a pressing need for a systematical investigation of the lives of Chinese youth and the growth of the Internet against the backdrop of rapid and profound social transformation in China.
Àâòîð: Luciani Joseph J. PH.D. Íàçâàíèå: Thin from Within: The Powerful Self-Coaching Program for Permanent Weight Loss ISBN: 0814436781 ISBN-13(EAN): 9780814436783 Èçäàòåëüñòâî: McGraw-Hill Ðåéòèíã: Öåíà: 12570.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: Tired of weight swings and yo-yo diets? Renowned psychologist Joseph J. Luciani offers a different approach to losing those pounds---for good. Thin from Within helps you retrain your brain by exploring emotional triggers and ingrained habits that drive overeating and sharing simple self-coaching techniques to prevent self-sabotage.
