Shipman W. Matthew Handbook for Science Public Information Officers 9780226179469

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Автор: Shipman W. Matthew
Название: Handbook for Science Public Information Officers
Перевод названия: Мэтью Шипман: Справочник по научной свободной информации для офицеров
ISBN: 9780226179469
Издательство: Wiley
Классификация:

Библиотечное дело и информационные науки

Теория комуникаций

Естественные науки: общие вопросы

ISBN-10: 022617946X
Обложка/Формат: Paperback
Страницы: 176
Вес: 0.21 кг.
Дата издания: 15.08.2015
Серия: Chicago guides to writing & editing
Язык: English
Размер: 143 x 216 x 12
Читательская аудитория: General (us: trade)
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: Whether sharing a spectacular shot from a deep-space probe, announcing a development in genetic engineering, or crafting an easy-to-reference list of cancer risk factors, science public information officers, or PIOs, serve as scientific liaisons, connecting academic, nonprofit, government, and other research organizations with the public. And as traditional media outlets cut back on their science coverage, PIOs are becoming a vital source for science news.
W. Matthew Shipmans Handbook for Science Public Information Officers covers all aspects of communication strategy and tactics for members of this growing specialty. It includes how to pitch a story, how to train researchers to navigate interviews, how to use social media effectively, and how to respond to a crisis. The handbook offers a wealth of practical advice while teaching science PIOs how to think critically about what they do and how they do it, so that they will be prepared to take advantage of any situation, rather than being overwhelmed by it.
For all science communicators--whether theyre starting their careers, crossing over from journalism or the research community, or professional communicators looking to hone their PIO skills--Shipmans Handbook for Science Public Information Officers will become their go-to reference.

Handbook for Science Public Information Officers, Shipman W. Matthew