Автор: Thach Liz Название: Best Practices in Global Wine Tourism: 15 Case Studies from Around the World ISBN: 097158706X ISBN-13(EAN): 9780971587069 Издательство: Неизвестно Цена: 45970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes in establishing new wine regions, attracting customers, creating collaborative relationships with stakeholders, preserving the environment, and establishing measurements for wine tourism. Enjoy stories about wine tourism around the world, including France, Italy, Argentina, China, the USA, New Zealand, Australia, and other wine regions. Edited by Liz Thach and Stephen Charters, two veteran wine tourism researchers and professors of wine business, this book is very useful for wine students, enthusiasts, practitioners and researchers.
Автор: Olsen Janeen, Thach Liz, Wagner Paul Название: Wine Marketing and Sales ISBN: 1935879448 ISBN-13(EAN): 9781935879442 Издательство: Неизвестно Рейтинг: Цена: 68970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern global wine markets. social media marketing sales and marketing metrics complete regulatory compliance website strategies and graphic design supply chain management direct-to-consumer sales brand strategies demographic changes wine tourism Wine Marketing and Sales covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. Written by three of the industry s most respected wine business professionals and educators, this book puts new and powerful tools into the hands of veteran brand managers, and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold."
Автор: Thach Caroline Lee Jewett, Eno Gertrude Jewett Название: A Country Cook Book ISBN: 125899951X ISBN-13(EAN): 9781258999513 Издательство: Неизвестно Цена: 29370.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
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