Branded Women in U.S. Television: When People Become Corporations, Bjelskou Peter
Новое издание
Автор: Bjelskou Peter Название: Branded Women in U.S. Television: When People Become Corporations ISBN: 1498507387 ISBN-13(EAN): 9781498507387 Издательство: Bloomsbury Цена: 41580 T Описание: This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.
Автор: Bjelskou Peter Название: Branded Women in U.S. Television: When People Become Corporations ISBN: 1498507387 ISBN-13(EAN): 9781498507387 Издательство: Bloomsbury Рейтинг: Цена: 41580.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.
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