Pantano Successful Technological Integration For Competitive Advantage In Retail Settings 9781466682979

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Автор: Pantano
Название: Successful Technological Integration For Competitive Advantage In Retail Settings
ISBN: 9781466682979
Издательство: Mare Nostrum (Eurospan)
Классификация:

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Розничная торговля

ISBN-10: 1466682973
Обложка/Формат: Hardback
Страницы: 350
Вес: 1.28 кг.
Дата издания: 30.04.2015
Серия: Advances in e-business research
Язык: English
Иллюстрации: Black & white illustrations
Размер: 279 x 216 x 24
Читательская аудитория: Professional and scholarly
Ключевые слова: Retail sector
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Поставляется из: Англии
Описание: The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes.Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.

Successful Technological Integration For Competitive Advantage In Retail Settings, Pantano