Contemporary Research Methods And Data Analytics In The News Industry, Gibbs & Mckendrick
Автор: Brennen Bonnie Название: Qualitative Research Methods for Media Studies ISBN: 0415890225 ISBN-13(EAN): 9780415890229 Издательство: Taylor&Francis Рейтинг: Цена: 27150.00 T Наличие на складе: Есть Описание:
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Автор: Isson Jean Paul Название: People Analytics in the Era of Big Data: Changing the Way You Attract, Acquire, Develop, and Retain Talent ISBN: 1119050782 ISBN-13(EAN): 9781119050780 Издательство: Wiley Рейтинг: Цена: 41190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Apply predictive analytics throughout all stages of workforce management People Analytics in the Era of Big Data provides a blueprint for leveraging your talent pool through the use of data analytics.
Автор: Peter Burnham; Karin Gilland Lutz; Wyn Grant Название: Research Methods in Politics ISBN: 0230019854 ISBN-13(EAN): 9780230019850 Издательство: Springer Рейтинг: Цена: 40990.00 T Наличие на складе: Поставка под заказ. Описание: Klemens von Klemperer traces the many efforts of the German Resistance to forge alliances with Hitler`s opponents outside Germany. He uncovers the activities and beliefs of individual members, the formation of Resistance policies, their relations with the intelligence agencies of the Allied powers, and finally assesses the Resistance`s influence on the agenda of post-war international relations.
A comprehensive introduction to the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications.
Machine learning is often used to build predictive models by extracting patterns from large datasets. These models are used in predictive data analytics applications including price prediction, risk assessment, predicting customer behavior, and document classification. This introductory textbook offers a detailed and focused treatment of the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications. Technical and mathematical material is augmented with explanatory worked examples, and case studies illustrate the application of these models in the broader business context.
After discussing the trajectory from data to insight to decision, the book describes four approaches to machine learning: information-based learning, similarity-based learning, probability-based learning, and error-based learning. Each of these approaches is introduced by a nontechnical explanation of the underlying concept, followed by mathematical models and algorithms illustrated by detailed worked examples. Finally, the book considers techniques for evaluating prediction models and offers two case studies that describe specific data analytics projects through each phase of development, from formulating the business problem to implementation of the analytics solution. The book, informed by the authors' many years of teaching machine learning, and working on predictive data analytics projects, is suitable for use by undergraduates in computer science, engineering, mathematics, or statistics; by graduate students in disciplines with applications for predictive data analytics; and as a reference for professionals.
Автор: Hansen Anders Название: Media and Communication Research Methods ISBN: 023000007X ISBN-13(EAN): 9780230000070 Издательство: Springer Рейтинг: Цена: 27940.00 T Наличие на складе: Поставка под заказ. Описание: Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as `ethics,` `research questions,` and `markets and corporate trends,` and adopts a considerably more global perspective.
Автор: Anyansi-Archibong Название: Contemporary Issues Surrounding Ethical Research Methods And Practice ISBN: 146668562X ISBN-13(EAN): 9781466685628 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 199590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Advanced technology-driven globalization has not only revolutionized world economic growth but has also improved cross-border research methods, inevitably influencing ethical behaviors. Increases in interdisciplinary and cross-cultural research collaboration have further enhanced issues surrounding ethical research and practice.Contemporary Issues Surrounding Ethical Research Methods and Practice identifies the impact of globalization, advanced technology, and international collaboration on ethical research methods and practice. This comprehensive reference work serves as a critical resource for institutions, organizations, and individuals seeking further understanding of ethical research practices.This publication reveals the numerous issues in research ethics and practice including, but not limited to, law and economics of integrity as social capital, ethical research issues in Africa, research issues in Saudi Arabia, ethical issues in qualitative research methods, research with teen mothers and IRBs, ethical research and decision making models, a framework for ethical decision making in cross-cultural settings, and research ethics education.
Автор: Charan Ashok Название: Marketing Analytics: A Practitioner`S Guide To Marketing Analytics And Research Methods ISBN: 9814678570 ISBN-13(EAN): 9789814678575 Издательство: World Scientific Publishing Рейтинг: Цена: 68640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.
Автор: Kohler Название: Data Analysis Using Stata, Third Edition ISBN: 1597181102 ISBN-13(EAN): 9781597181105 Издательство: Taylor&Francis Рейтинг: Цена: 74510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Data Analysis Using Stata, Third Edition is a comprehensive introduction to both statistical methods and Stata. Beginners will learn the logic of data analysis and interpretation and easily become self-sufficient data analysts. Readers already familiar with Stata will find it an enjoyable resource for picking up new tips and tricks.
The book is written as a self-study tutorial and organized around examples. It interactively introduces statistical techniques such as data exploration, description, and regression techniques for continuous and binary dependent variables. Step by step, readers move through the entire process of data analysis and in doing so learn the principles of Stata, data manipulation, graphical representation, and programs to automate repetitive tasks. This third edition includes advanced topics, such as factor-variables notation, average marginal effects, standard errors in complex survey, and multiple imputation in a way, that beginners of both data analysis and Stata can understand.
Using data from a longitudinal study of private households, the authors provide examples from the social sciences that are relatable to researchers from all disciplines. The examples emphasize good statistical practice and reproducible research. Readers are encouraged to download the companion package of datasets to replicate the examples as they work through the book. Each chapter ends with exercises to consolidate acquired skills.
Автор: Poon Название: Data Analytics for Traditional Chinese Medicine Research ISBN: 3319038001 ISBN-13(EAN): 9783319038001 Издательство: Springer Рейтинг: Цена: 88500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This contributed volume explores how data mining, machine learning, and similar statistical techniques can analyze the types of problems arising from Traditional Chinese Medicine (TCM) research.
Автор: Cohen Louis Название: Research Methods in Education ISBN: 0415583365 ISBN-13(EAN): 9780415583367 Издательство: Taylor&Francis Рейтинг: Цена: 33670.00 T Наличие на складе: Невозможна поставка. Описание: This rewritten, expanded and updated 7th edition of the long-running bestseller Research Methods in Education encompasses the whole range of methods currently employed by educational research at all stages. It offers plentiful and rich practical advice, underpinned by clear theoretical foundations, research evidence and up-to-date references. The textbook is accompanied by a website: www.routledge.com/textbooks/cohen7e.
Автор: Dunn Название: Research Methods for Social Psychology ISBN: 1405149809 ISBN-13(EAN): 9781405149808 Издательство: Wiley Рейтинг: Цена: 39060.00 T Наличие на складе: Поставка под заказ. Описание: "Research Methods for Social Psychology" teaches students to think like an experimental social psychologist. Striking a balance between theoretical
sophistication and hands-on activities and exercises, this engaging text offers a friendly approach to methodology and a successful means of motivating students to design and execute
their own social psychological research. This book presents active learning activities on social psychology in each chapter, as well as thought exercises at the end of each
chapter.
It offers guidance on developing social psychology research topics, advice on ethics reviews of research projects, instructions on how to design independent and
dependent variables, and assistance with performing a post-experimental interviews with participants. There is a stand alone chapter on basic data analysis, in addition to directions for
putting statistical results into words. It offers guidance on writing APA-style summaries of social psychology experiments, as well as giving oral and poster presentations; includes a
sample annotated APA-style lab report.
It contains instructor test bank with questions and answers for each chapter available at the website.
Автор: Giele J & Elder G Название: Methods of Life Course Research ISBN: 0761914374 ISBN-13(EAN): 9780761914372 Издательство: Sage Publications Рейтинг: Цена: 140450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: What are the most effective methods for doing life-course research? In this volume, the field`s founders and leaders answer this question, giving readers tips on: the art and method of the appropriate research design; the collection of life-history data; and the search for meaningful patterns to be found in the results.
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