Principles of Marketing, Global Edition, Philip Kotler Gary Armstrong
Новое издание
Автор: Kotler, Dr. Philip T. Название: Principles of marketing, global edition 17 ISBN: 1292220171 ISBN-13(EAN): 9781292220178 Издательство: Pearson Education Цена: 84470 T Наличие на складе: Нет в наличии. Описание: For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included.
Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.
MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Автор: Kotler, Philip T. Armstrong, Gary Название: Principles of marketing, global edtion 18 ISBN: 1292341130 ISBN-13(EAN): 9781292341132 Издательство: Pearson Education Цена: 111760 T Наличие на складе: Поставка под заказ. Описание: ITIL(R) 4 Managing Professional CoursewareITIL 4 Managing Professional (ITIL MP) consists of four modules and is the next level of ITIL 4 to be released after ITIL 4 Foundation. ITIL MP targets IT practitioners working within technology and digital teams across businesses. The Managing Professional (MP) stream provides practical and technical knowledge about how to run successful IT-enabled services, teams and workflows. The Managing Professional Transition module is designed to allow ITIL v3 candidates to easily transition to ITIL 4. They can get the ITIL 4 Managing Professional designation through one course and one exam. The material includes;¢ Updated glossaries with highlighted changes for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ New diagram packs with annotations for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ Updated syllabi with highlighted changes for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ The `High Velocity IT` manuscript, syllabus, glossary and diagram pack remain unchanged¢ Practices Overviews and the product brochure remain unchanged¢ An up-to-date Quick Reference Guide with all the information you need¢ Updated Core Manuscripts, for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ While the changes are quite large, they have been made for streamlining or refinement only¢ There have been no changes to the examinable content or the key concepts
Старое издание
Автор: Philip Kotler Название: Principles of Marketing: Global Edition 13th edition - paper ISBN: 0137006691 ISBN-13(EAN): 9780137006694 Издательство: Pearson Education Цена: 79130 T Наличие на складе: Невозможна поставка. Описание: Thirteenth edition.
Автор: Philip Kotler Название: Principles of Marketing with MyMarketingLab ISBN: 0273752502 ISBN-13(EAN): 9780273752509 Издательство: Pearson Education Цена: 33440 T Наличие на складе: Невозможна поставка.
Автор: Philip Kotler Gary Armstrong Название: Principles of Marketing, Global Edition 15 ed. ISBN: 0273786997 ISBN-13(EAN): 9780273786993 Издательство: Pearson Education Цена: 33440 T Наличие на складе: Невозможна поставка. Описание: For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 85530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Jobber David Название: Principles and Practice of Marketing ISBN: 0077140001 ISBN-13(EAN): 9780077140007 Издательство: McGraw-Hill Цена: 60620.00 T Наличие на складе: Поставка под заказ.
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