Winning at Innovation, Kotler Philip

Автор: Mootee Idris
Название: Design Thinking for Strategic Innovation
ISBN: 1118620127 ISBN-13(EAN): 9781118620120
Издательство: Wiley
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Цена: 29570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.

Автор: Dodgson, Mark; Gann, David M.; Phillips, Nelson
Название: The Oxford Handbook of Innovation Management
ISBN: 0198746490 ISBN-13(EAN): 9780198746492
Издательство: Oxford Academ
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Цена: 36950.00 T
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Описание: While innovation is widely recognized as being critical to organizational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.

Автор: Nirmalya Kumar
Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation
ISBN: 1591392101 ISBN-13(EAN): 9781591392101
Издательство: McGraw-Hill
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Цена: 30890.00 T
Наличие на складе: Невозможна поставка.
Описание: CEOs are more than frustrated by marketing`s inability to deliver results. Has the profession lost its relevance? This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.

Автор: Chesbrough Henry
Название: Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era
ISBN: 0470905743 ISBN-13(EAN): 9780470905746
Издательство: Wiley
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Цена: 28500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: * Bestselling author and the "father of Open Innovation" is back with his most expansive, most generally appealing book on Open Innovation in Services. * Shows how to develop new business models in a world moving toward a service economy.

Автор: Stefanovich Andy
Название: Look at More: A Proven Approach to Innovation, Growth, and Change
ISBN: 0470949775 ISBN-13(EAN): 9780470949771
Издательство: Wiley
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Цена: 22170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gives business leaders a practical and comprehensive framework to build, maintain, and inspire innovation not only at work but in life. This work offers the reader an insight into what it really takes to create innovation within the structure of a corporate environment. It delivers innovative approaches to transform you and your business.

Автор: Segal Adam
Название: Advantage: How American Innovation Can Overcome the Asian Challenge
ISBN: 0393068781 ISBN-13(EAN): 9780393068788
Издательство: Wiley
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Цена: 22170.00 T
Наличие на складе: Поставка под заказ.
Описание: The emergence of India and China as economic powers has shifted the global landscape and called into question the ability of the United States to compete and maintain its technological lead. Advantage sorts out the challenges the United States faces and focuses on what drives innovation, what constrains it, and what advantages we have to leverage. Recasting the stakes of the debate, Adam Segal, an expert on technology and foreign policy, makes the compelling case for the crucial role of the "software" of innovation. By strengthening its politics, social relations, and institutions that move ideas from the lab to the marketplace, the United States can play to its greatest economic strengths and preserve its position as a global power. With up-to-the-minute economic and political data, this is a resounding call to tie innovation to larger social goals in an age of global science and technology.