Автор: McKenna Elizabeth, Han Hahrie Название: Groundbreakers: How Obama`s 2.2 Million Volunteers Transformed Campaigning in America ISBN: 0199394601 ISBN-13(EAN): 9780199394609 Издательство: Oxford Academ Рейтинг: Цена: 22170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. What is missing from most accounts of the campaign is an understanding of how Obama for America recruited, motivated, developed, and managed its formidable army of 2.2 million volunteers. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign engaged citizens in the work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for America extends beyond big data and micro-targeting; it also reinvigorated and expanded traditional models of field campaigning. Groundbreakers makes the case that the Obama campaign altered traditional ground games by adopting the principles and practices of community organizing. Drawing on in-depth interviews with OFA field staff and volunteers, this book also argues that a key achievement of the OFA's field organizing was its transformative effect on those who were a part of it. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships that volunteers had with other people--and their deep belief that their work mattered for the work of democracy--that kept them active. Groundbreakers documents how the Obama campaign has inspired a new way of running field campaigns, with lessons for national and international political and civic movements.
Автор: Parks Название: The Obamas and a Racial America? ISBN: 0199735204 ISBN-13(EAN): 9780199735204 Издательство: Oxford Academ Рейтинг: Цена: 0.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The United States has taken a long and winding road to racial equality, especially as it pertains to relations between blacks and whites. On November 4, 2008, when Barack Hussein Obama was elected as the forty-fourth President of the United States and first black person to occupy the highest office in the land, many wondered whether that road had finally come to an end. Do we now live in a post-racial nation? According to this book's contributors, a more nuanced and contemporary analysis and measurement of racial attitudes undercuts this assumption. They contend that despite the election of the first black President and rise of his family as possibly the most recognized family in the world, race remains a salient issue-particularly in the United States. Looking beyond public behaviors and how people describe their own attitudes, the contributors draw from the latest research to show how, despite the Obama family's rapid rise to national prominence, many Americans continue to harbor unconscious, anti-black biases. But there are whispers of change. The Obama family's position may yet undermine, at the unconscious level, anti-black attitudes in the United States and abroad. The prominence of the Obamas on the world stage and the image they project may hasten the day when America is indeed post-racial, even at the implicit level.
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