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Mathematical Underpinnings of Analytics, Grindrod Peter


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Автор: Grindrod Peter
Название:  Mathematical Underpinnings of Analytics
ISBN: 9780198725091
Издательство: Oxford Academ
Классификация:



ISBN-10: 0198725094
Обложка/Формат: Hardback
Страницы: 280
Вес: 0.72 кг.
Дата издания: 27.11.2014
Язык: English
Иллюстрации: 25 colour and 14 b/w illustrations
Размер: 242 x 164 x 23
Читательская аудитория: General (us: trade)
Подзаголовок: Theory and applications
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: A cutting edge graduate level book on the way the mathematical analytics of big data can add value and bring competitive advantage to consumer-facing industries.

Social Neuroscience: Toward Understanding the Underpinnings of the Social Mind

Автор: Todorov Alexandre B., Fiske Susan T., Prentice Deb
Название: Social Neuroscience: Toward Understanding the Underpinnings of the Social Mind
ISBN: 0199361053 ISBN-13(EAN): 9780199361052
Издательство: Oxford Academ
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Цена: 59130.00 T
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Описание: The field of social cognitive neuroscience has captured the attention of many researchers during the past ten years. Much of the impetus for this new field came from the development of functional neuroimaging methods that made it possible to unobtrusively measure brain activation over time. Using these methods over the last 30 years has allowed psychologists to move from simple validation questions -- would flashing stimuli activate the visual cortex -- to those about the functional specialization of brain regions -- are there regions in the inferior temporal cortex dedicated to face processing -- to questions that, just a decade ago, would have been considered intractable at such a level of analysis.
These so-called "intractable" questions are the focus of the chapters in this book, which introduces social cognitive neuroscience research addressing questions of fundamental importance to social psychology: How do we understand and represent other people? How do we represent social groups? How do we regulate our emotions and socially undesirable responses? This book also presents innovative combinations of multiple methodologies, including behavioral experiments, computer modeling, functional Magnetic Resonance Imaging (fMRI) experiments, Event-Related Potential (ERP) experiments, and brain lesion studies. It is divided into four sections. The first three sections present the latest research on, respectively, understanding and representing other people, representing social groups, and the interplay of cognition and emotion in social regulation. In the fourth section, contributors step back and consider a range of novel topics that have emerged in the context of social neuroscience research: understanding social exclusion as pain, deconstructing our moral intuitions, understanding cooperative exchanges with other agents, and the effect of aging on brain function and its implications for well-being. Taken together, these chapters provide a rich introduction to an exciting, rapidly developing and expanding field that promises a richer and deeper understanding of the social mind.


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