Market-Driving Behavior in Emerging Firms, Prof. Dr. Malte Brettel; Jesko-Philipp Neuenburg

Автор: Nirmalya Kumar
Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation
ISBN: 1591392101 ISBN-13(EAN): 9781591392101
Издательство: McGraw-Hill
Рейтинг:
Цена: 30890.00 T
Наличие на складе: Невозможна поставка.
Описание: CEOs are more than frustrated by marketing`s inability to deliver results. Has the profession lost its relevance? This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
Рейтинг:
Цена: 26390.00 T
Наличие на складе: Невозможна поставка.
Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Автор: Leng & Hsu
Название: Emerging Trends And Innovation In Sports Marketing And Management In Asia
ISBN: 1466675276 ISBN-13(EAN): 9781466675278
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 218990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events,and teams.Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

Автор: Horwath Rich
Название: Compete: Develop the Mindset, Behavior, and Action of an Elite Strategist
ISBN: 1118596463 ISBN-13(EAN): 9781118596463
Издательство: Wiley
Рейтинг:
Цена: 24290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: According to a study published in Chief Executive Magazine, the most valued skill in leaders today is strategic thinking. However, more than half of all companies say that strategic thinking is the skill their senior leaders most need to improve.

Автор: Guillen Mauro
Название: Emerging Markets Rule: Growth Strategies of the New Global G
ISBN: 0071798110 ISBN-13(EAN): 9780071798112
Издательство: McGraw-Hill
Рейтинг:
Цена: 34310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: execute, strategize, and execute again; cater to the niches; scale to win; embrace chaos; acquire smart; expand with abandon; and no sacred cows.

Название: Financial Deepening and Post-Crisis Development in Emerging
ISBN: 1137522453 ISBN-13(EAN): 9781137522450
Издательство: Springer
Рейтинг:
Цена: 88500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection empirically and conceptually advances our understanding of the intricacies of emerging markets’ financial and macroeconomic development in the post-2008 crisis context. Covering a vast geography and a broad range of economic viewpoints, this study serves as an informed guide in the unchartered waters of fundamental uncertainty as it has been redefined in the post-crisis period. Contributors to the collection go beyond risks-opportunities analyses, looking deeper into the nuanced interpretations of data and economic categories as interplay of developing world characteristics in the context of redefined fundamental uncertainty. Those concerns relate to the issues of small country finance, the industrialization of the developing world, the role of commodity cycles in the global economy, sovereign debt, speculative financial flows and currency pressures, and connections between financial markets and real markets. Compact and comprehensive, this collection offers unique perspectives into contemporary issues of financial deepening and real macroeconomic development in small developing economies that rarely surface in the larger policy and development debates.

Автор: Marinov
Название: Marketing in the Emerging Markets of Islamic Countries
ISBN: 1403991731 ISBN-13(EAN): 9781403991737
Издательство: Springer
Рейтинг:
Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

Автор: Marinov
Название: Marketing in the Emerging Markets of Latin America
ISBN: 1403947511 ISBN-13(EAN): 9781403947512
Издательство: Springer
Рейтинг:
Цена: 97820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an analysis of business and marketing in Latin America, highlighting the diverse characteristics of it`s business and marketing environment, and the dynamic nature of regional and country markets. This book offers insights into the opportunities and challenges, the region presents, for implementing effective marketing strategies.

Автор: Lane Henry W
Название: International Management Behavior
ISBN: 1118527372 ISBN-13(EAN): 9781118527375
Издательство: Wiley
Рейтинг:
Цена: 36950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the seventh edition of International Management Behavior, an established text for students and executives developing the knowledge, perspective and skills required for leading and managing people in global business.

Автор: Zoogah
Название: Managing Organizational Behavior in the African Context
ISBN: 0415535921 ISBN-13(EAN): 9780415535922
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The first organizational behavior book to cover the entire continent of Africa, this textbook establishes a conceptual foundation before exploring how those topics apply in Africa`s unique business environment. Illustrative examples, mini-cases, and self-assessment exercises all based on Africa-specific sectors, industries, and organizations round out this foundational guide.