Shakespeare and YouTube: New Media Forms of the Bard 9781441120922

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Автор: Stephen O`Neill
Название: Shakespeare and YouTube: New Media Forms of the Bard
ISBN: 9781441120922
Издательство: Bloomsbury Academic
Классификация:

Шекспироведение и критика

ISBN-10: 1441120920
Обложка/Формат: Hardback
Страницы: 344
Вес: 0.46 кг.
Дата издания: 24.04.2014
Серия: Literature/Literary Studies
Язык: English
Иллюстрации: Black & white illustrations
Размер: 205 x 131 x 24
Читательская аудитория: College/higher education
Ключевые слова: Shakespeare studies & criticism,Popular culture, LITERARY CRITICISM / Shakespeare,SOCIAL SCIENCE / Popular Culture
Основная тема: Shakespeare studies & criticism,LITERARY CRITICISM / Shakespeare,SOCIAL SCIENCE / Popular Culture,Popular culture
Подзаголовок: New media forms of the bard
Рейтинг:
Поставляется из: Англии
Описание: The video-sharing platform YouTube signals exciting opportunities and challenges for Shakespeare studies. As patron, distributor and archive, YouTube occasions new forms of user-generated Shakespeares, yet a reduced Bard too, subject to the distractions of the contemporary networked mediascape.

This book identifies the genres of YouTube Shakespeare, interpreting them through theories of remediation and media convergence and as indices of Shakespeares shifting cultural meanings. Exploring the intersection of YouTubes participatory culture - its invitation to Broadcast Yourself - with its corporate logic, the book argues that YouTube Shakespeare is a site of productive tension between new forms of self-expression and the homogenizing effects of mass culture.

Stephen ONeill unfolds the range of YouTubes Bardic productions to elaborate on their potential as teaching and learning resources. The book importantly argues for a critical media literacy, one that attends to identity constructions and to the politics of race and gender as they emerge through Shakespeares new media forms.

Shakespeare and YouTube will be of interest to students and scholars of Shakespearean drama, poetry and adaptations, as well as to new media studies.
Дополнительное описание: Note on Procedures List of Illustrations

Shakespeare and YouTube: New Media Forms of the Bard, Stephen O`Neill