Global Advertising, Attitudes, and Audiences, Wilson

Автор: Bourdon J.; Meadel C.
Название: Television Audiences Across the World
ISBN: 1137345098 ISBN-13(EAN): 9781137345097
Издательство: Springer
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Цена: 83850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.

Автор: Petty Miriam J.
Название: Stealing the Show: African American Performers and Audiences in 1930s Hollywood
ISBN: 0520279778 ISBN-13(EAN): 9780520279773
Издательство: Wiley
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Цена: 31680.00 T
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Описание: A study of African American actors in Hollywood during the 1930s. It focuses on five performers whose Hollywood film careers flourished during this period: Louise Beavers, Fredi Washington, Lincoln "Stepin Fetchit" Perry, Bill "Bojangles" Robinson, and Hattie McDaniel.

Автор: Bonk
Название: Writing For Today`S Healthcare Audiences
ISBN: 155481149X ISBN-13(EAN): 9781554811496
Издательство: Mare Nostrum (Eurospan)
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Цена: 34190.00 T
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Описание: Primarily designed for students seeking careers in healthcare communication, this book also serves as a useful guide to nascent practitioners. Healthcare writing audiences are diversifying, from traditional physicians and patients to administrators in government and insurance groups and technical practitioners.Writing for these increasingly diverse healthcare audiences is the focus of this book, which has just enough theory to lay groundwork, plentiful examples to illustrate how theory is practiced, summaries that highlight key points, and realistic practice exercises.

Автор: Blakeslee
Название: Interacting With Audiences
ISBN: 041576162X ISBN-13(EAN): 9780415761628
Издательство: Taylor&Francis
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Цена: 14280.00 T
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Описание: This volume examines how scientists learn about and then address their audiences, studying scientific rhetoric in actual practice. For scholars and students in scientific and technical writing, rhetoric, studies of science, and related areas.

Автор: Evans Elizabeth
Название: Transmedia Television: Audiences, New Media, and Daily Life
ISBN: 041571236X ISBN-13(EAN): 9780415712361
Издательство: Taylor&Francis
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Цена: 50010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Transmedia Television uses empirical audience research to explore attitudes towards the dramatic changes that television has undergone since the turn of the twenty-first century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what `television` means in a multiplatform media landscape.

Автор: Bailey
Название: Media Audiences and Identity
ISBN: 140394542X ISBN-13(EAN): 9781403945426
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Case studies covering a range of media and communities provide a model for developing a truly explanatory as well as descriptive account of self-media interaction that bridges the two opposing sides of the media audience debate and provides a significant new dimension to notions of `passive` and `active` media audiences.