This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The "20 Rules for Good Design" has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes:
-Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning
-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses
-Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues
-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together
-Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints...
-Plus a complete project case study with major decision-moments keyed to respective sections
Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Автор: Aihong Название: Visual Image Design: Restaurants & Hotels (Graphic Design) ISBN: 9886824328 ISBN-13(EAN): 9789886824320 Издательство: ACC-distribution titles Рейтинг: Цена: 59810 T Наличие на складе: Поставка под заказ. Описание: 'Visual Image Design: Restaurants & Hotels' takes as its theme the need to create a corporate identity; a complete quick glance visual representation that expresses the unique culture of a place by providing a snapshot of who you are and what you do by reducing it down to simple patterns, typeface and images. Creating a brand requires the design of a common thread, a visual language that binds the package for the customer to collect and take-away; within this collection is a diverse range of designs selling food and a home-from-home escape that can be easily identified from matchbook's to napkins and business cards to menus selling lifestyle and a sense of place and belonging in an almost overwhelming marketplace of themes and ideas. Of interest particularly to anyone who is looking to launch a new enterprise within this industry, and is looking for inspiration and new ideas.
Автор: Heller Steven Название: Graphic Style Lab : Creating a Design Voice in 50 Exercises ISBN: 1592539106 ISBN-13(EAN): 9781592539109 Издательство: Rockport/Rotovision Рейтинг: Цена: 27490 T Наличие на складе: Поставка под заказ. Описание: Graphic Style Lab is a lively and playful approach to discovering different design styles. This guidebook is full of experimental design projects that cover the distinctions between a personal and universal style, historical and contemporary style, one-of-a kind styles. You'll also discover how lettering, type and typography often define style.
Improve your awareness and sensitivity to type styles, forms, and type choices through these visual experiments, and boost your confidence in your personal and professional work.
Graphic Style Lab can be used in the classroom or independently. Go directly to any of the step-by-step exercises and create extraordinarily creative graphic design. Don't be afraid to try something different! Graphic Style Lab offers 50 experiments that apply the fundamental principles of graphic design in a way that is creative, fun and interactive.
Автор: Moross Kate Название: Make Your Own Luck: A DIY Attitude to Graphic Design and Illustration ISBN: 3791349104 ISBN-13(EAN): 9783791349107 Издательство: Prestel Publishing Limited Рейтинг: Цена: 28830 T Наличие на складе: Есть Описание: One of today`s most refreshing young creatives gives the inside scoop on how to make it as a graphic artist.
Название: Graphic design Dal Giappone.100 Posters 2001-2010 ISBN: 8837078293 ISBN-13(EAN): 9788837078294 Издательство: ACC-distribution titles Цена: 48130 T Наличие на складе: Поставка под заказ. Описание: Japanese graphic design for advertising boasts a tradition like that of no other country in terms of age, inventive, colour, drawing and, of course, calligraphy, with Latin, Chinese and Japanese characters nearly always appearing side by side. The abundance of signs and colours and the eurhythmy of images and words in these posters all draw on ancient tradition but are also clearly projected into the future, and nearly always ahead of the times. The catalogue illustrates the most significant works produced over the last ten years by both the great masters and younger talents. It includes posters selected by a committee comprising the two masters of contemporary graphic design Kazumasa Nagai and Shin Matsunaga, who also designed the cover.
Автор: Livingston, Alan Название: The Thames & Hudson Dictionary of Graphic Design and Designers ISBN: 0500204136 ISBN-13(EAN): 9780500204139 Издательство: Thames & Hudson Рейтинг: Цена: 13680 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The interaction of words and images and the visual communication of ideas are an essential part of daily life, and these concepts are at the heart of graphic design. With over 200 new and updated entries, this indispensable book provides information about typographers, journals, movements and styles, organizations and schools, printers and private presses, art directors, technological advances, design studios, graphic illustrators, and poster artists from the mid-nineteenth century to the present day. More than 550 illustrations, extensive cross-references, and a chronological chart outlining the relationship between movements, technology, and individual designers make this an invaluable reference for students and professionals alike. 545 illustrations, 78 in color
Автор: Shaoqiang Wang Название: Geometrix: New Trends in Graphic Design ISBN: 8492810599 ISBN-13(EAN): 9788492810598 Издательство: Prestel Publishing Limited Рейтинг: Цена: 54440 T Наличие на складе: Поставка под заказ. Описание: Geometrix illustrates and explains geometry?s numerous potential applications in creating motifs, patterns and designs that make use of abstract shapes such as lines, circles, ellipses, triangles, rectangles and polygons. This invaluable resource for those wishing to understand the key elements of geometric graphics contains case studies of over 100 projects, covering brilliant graphic designers and outstanding design agencies from all over the world. Geometrix is an indispensable guide to using geometric shapes in the world of graphic design.
Название: On Screen- In Time: Transitions in Motion Graphic Design for Film,TV & New Media ISBN: 2880467004 ISBN-13(EAN): 9782880467005 Издательство: Rockport/Rotovision Цена: 24740 T Наличие на складе: Поставка под заказ. Описание: "Transitions" is the theme that runs through this book, which deals not only with technical and creative innovations at the cutting edge of this branch of graphic design, but the challenges facing the industry and the changes ahead. The development of cheap, easy-to-use digital video equipment has enabled graphic designers to move swiftly into the world of film. This book marks the point where digital media design and film-making meet. Through interviews with leading international practitioners, the book focuses on transitions across a range of motion graphics, from Hollywood titles to experimental films on digital video, to interactive interfaces for digital television. The book also contains a practical tutorial section and interviews and insights from a global collection of practitioners.
Автор: McCormick Lara Название: Playing with Type: 50 Graphic Experiments for Exploring Typographic Design Principles ISBN: 1592538177 ISBN-13(EAN): 9781592538171 Издательство: Rockport/Rotovision Рейтинг: Цена: 34380 T Наличие на складе: Невозможна поставка. Описание: Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a "toolkit" of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer's confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
Playing with Color is a highly accessible, fun approach to learning color application and principles. This hands-on book begins with an introduction to the philosophy of learning through the process of play. It then leads to a series of experimental design projects with an emphasis on color, providing the reader with a "toolkit" of ideas and skills. The awareness and sensitivity to form, color, material and craft gained through these visual experiments will increase the designer's confidence in their personal and professional design work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
Imagery is powerful and evocative. It is one of the most important cornerstones of successful visual communication, and working with imagery is a vital skill for every designer. This authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design. As a new addition to the Design Elements series, this essential volume covers when, where, and how to use imagery and explores the unique power images have over an audience.
In these pages, you'll learn:
- How to choose the best photos and illustrations for a project
- The most effective ways to alter images
- Composition techniques
- Strategies for sourcing images on a tight budget
- And more
With eye-opening examples of real-world projects, "Design Elements, Using Images to Create Graphic Impact" is filled with valuable tips and practical strategies for using imagery to create memorable and effective design.