The Power of Habit: Why We Do What We Do in Life and Business, Charles Duhigg
Автор: Charles Duhigg Название: The Power of Habit ISBN: 1847946240 ISBN-13(EAN): 9781847946249 Издательство: Random House - Penguin Рейтинг: Цена: 11290 T Наличие на складе: Есть Описание: Takes you to the edge of scientific discoveries that explain why habits exist and how they can be changed. This book brings to life a whole new understanding of human nature and its potential for transformation. It shows, by harnessing this science, we can transform our businesses, our communities, and our lives.
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal - Financial Times NEW YORK TIMES BESTSELLER A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern--and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees--how they approach worker safety--and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. Praise for The Power of Habit "Sharp, provocative, and useful."--Jim Collins "Few books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good."--Financial Times "A flat-out great read."--David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity "You'll never look at yourself, your organization, or your world quite the same way."--Daniel H. Pink, bestselling author of Drive and A Whole New Mind "Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change."--The New York Times Book Review
Автор: Duhigg, Charles Название: Smarter Faster Better ISBN: 1847947433 ISBN-13(EAN): 9781847947437 Издательство: Random House - Penguin Рейтинг: Цена: 10880 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In his international bestseller The Power of Habit, Pulitzer Prize-winner the author explained why we do what we do. In this book, he applies the same relentless curiosity and masterful analysis to the question: how can each of us achieve more.
Автор: Duhigg Charles Название: Smarter Faster Better: The Transformative Power of Real Productivity ISBN: 0812983599 ISBN-13(EAN): 9780812983593 Издательство: Random House (USA) Рейтинг: Цена: 13690 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: NEW YORK TIMES BESTSELLER - From the author of The Power of Habit comes a fascinating book that explores the science of productivity, and why managing how you think is more important than what you think--with an appendix of real-world lessons to apply to your life. At the core of Smarter Faster Better are eight key productivity concepts--from motivation and goal setting to focus and decision making--that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics--as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters--this painstakingly researched book explains that the most productive people, companies, and organizations don't merely act differently. They view the world, and their choices, in profoundly different ways. A young woman drops out of a PhD program and starts playing poker. By training herself to envision contradictory futures, she learns to anticipate her opponents' missteps--and becomes one of the most successful players in the world. A group of data scientists at Google embark on a four-year study of how the best teams function, and find that how a group interacts is more important than who is in the group--a principle, it turns out, that also helps explain why Saturday Night Live became a hit. A Marine Corps general, faced with low morale among recruits, reimagines boot camp--and discovers that instilling a -bias toward action- can turn even the most directionless teenagers into self-motivating achievers. The filmmakers behind Disney's Frozen are nearly out of time and on the brink of catastrophe--until they shake up their team in just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time. What do these people have in common? They know that productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish as leaders to drive innovation; the way we interact with data: These are the things that separate the merely busy from the genuinely productive. In The Power of Habit, Pulitzer Prize-winning journalist Charles Duhigg explained why we do what we do. In Smarter Faster Better, he applies the same relentless curiosity, deep reporting, and rich storytelling to explain how we can improve at the things we do. It's a groundbreaking exploration of the science of productivity, one that can help anyone learn to succeed with less stress and struggle, and to get more done without sacrificing what we care about most--to become smarter, faster, and better at everything we do. Praise for Smarter Faster Better -A pleasure to read . . . Duhigg's skill as a storyteller makes his book so engaging to read.---The New York Times Book Review -Not only will Smarter Faster Better make you more efficient if you heed its tips, it will also save you the effort of reading many productivity books dedicated to the ideas inside.---Bloomberg Businessweek
-Duhigg pairs relatable anecdotes with the research behind why some people and businesses are not as efficient as others.---Chicago Tribune -The book covers a lot of ground through meticulous reporting and deft analysis, presenting a wide range of case studies . . . with insights that apply to the rest of us.---The Wall Street Journal
Автор: Duhigg, Charles Название: Smarter Faster Better ISBN: 0399591990 ISBN-13(EAN): 9780399591990 Издательство: Random House (USA) Рейтинг: Цена: 9880 T Наличие на складе: Невозможна поставка.
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