Public Health Business Planning: A Practical Guide 9781449643508

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Автор: Orton Stephen N., Menkens Anne J., Santos Pamela
Название: Public Health Business Planning: A Practical Guide
ISBN: 9781449643508
Издательство: Jones & Bartlett
Классификация:

Уход И вспомогательные услуги

ISBN-10: 1449643507
Обложка/Формат: Paperback
Страницы: 174
Вес: 0.28 кг.
Дата издания: 19.05.2011
Язык: English
Иллюстрации: Black & white illustrations
Размер: 229 x 156 x 10
Читательская аудитория: Professional & vocational
Рейтинг:
Поставляется из: Англии
Описание: In today (TM)s turbulent and financially stressful times, public health managers need business planning skills. They need to become oecivic entrepreneurs, � who can creatively finance and manage needed programs using business school savvy.

Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans.

This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as:

Assessment and strategic planning
Program planning, implementation, and evaluation
Financial planning and budgeting
Market research and social marketing
Strategies for getting funded including business writing and speaking
Project management and business plan execution strategies

Public Health Business Planning: A Practical Guide, Orton Stephen N., Menkens Anne J., Santos Pamela